KIND Snacks Launches Inspiring 'CHOOSE KIND' Campaign on World Kindness Day
KIND Snacks Launches 'CHOOSE KIND' Campaign
On November 13, 2025, KIND Snacks, a brand renowned for its nutritious treats, kicked off the 'CHOOSE KIND' campaign in celebration of World Kindness Day. This initiative seeks to inspire individuals everywhere to embrace kindness, both towards themselves and others, through small daily actions.
The 'CHOOSE KIND' movement focuses on the idea that even minor gestures can set off a ripple effect of compassion and positivity. According to Osher Hoberman, Chief Marketing Officer of KIND North America, "CHOOSE KIND is more than just a campaign; it's a new chapter for KIND, designed to foster generosity and compassion that begins with nurturing oneself."
The Champions of Kindness
To bolster the campaign's launch, KIND has enlisted a group of advocates – the 'CHOOSE KIND Champions,' comprising TV personality Dylan Efron, NFL star Justin Herbert, and chef and television host Kristen Kish. Each champion has committed to demonstrating acts of kindness to motivate others to follow suit.
- - Dylan Efron surprised residents at a senior center to encourage activity and engagement. He reflected on the importance of kindness, stating, "When someone takes the time to teach you something new, that's itself an act of kindness."
- - Justin Herbert volunteered time at an animal rescue, providing care for senior dogs, focusing on their rehabilitation and preparation for adoption. He emphasized that small gestures, whether on or off the field, can genuinely impact lives.
- - Kristen Kish mentored young individuals at a local center, providing her culinary expertise along with nutritious snacks, showcasing how shared passions foster community.
In addition to their acts of kindness, each champion selected a charitable organization to receive a donation from KIND, further extending the impact of this movement. Efron has chosen to support Ocean Conservancy, Herbert has aligned with Paws For Life K9 Rescue, and Kish will contribute to the Emeril Lagasse Foundation.
Get Involved with CHOOSE KIND
Starting November 13th, everyone is encouraged to partake in the 'CHOOSE KIND' initiative through various activities. From social media giveaways to campus tours, KIND Snacks is making it easy for individuals to engage in and promote kindness.
On Giving Tuesday, December 2, fans can nominate organizations they believe need extra kindness on KIND's Instagram for a chance at a donation of up to $25,000. The brand will also embark on the 'CHOOSE KIND Tour' visiting college campuses across the nation, including UCLA, Ohio State University, and the University of Utah, where they will spread messages of kindness and provide KIND bars to students.
Kindness doesn’t stop here. To stay up to date with the latest from this movement or to learn more about participating, fans are encouraged to follow KIND on social media platforms such as Instagram and TikTok, where they can also win exclusive 'CHOOSE KIND' merchandise.
About KIND Snacks
Founded on a vision of promoting a kinder and healthier world, KIND Snacks has always believed that small acts of kindness can lead to meaningful changes. More than just a snack option, KIND products serve as a daily reminder to choose kindness, filled with real, nourishing ingredients that sustain both the body and spirit.
For further details on the 'CHOOSE KIND' campaign, visit KIND's official website or follow along on their social media channels.
Topics Consumer Products & Retail）
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