Empower Brands Welcomes Felicia Reeves as New Chief Marketing Officer

Empower Brands, a prominent multi-brand franchisor known for its premium commercial and residential services, has made a significant addition to its leadership team with the appointment of Felicia Reeves as Chief Marketing Officer. This strategic move comes as the company seeks to enhance its marketing strategies and support its franchise owners more effectively.

A Proven Marketing Leader

Felicia Reeves carries a wealth of experience in the marketing field, particularly within the residential and commercial services sectors. Most recently, she was the Senior Vice President of Growth Marketing at TurnPoint Services, where she played a pivotal role in revolutionizing marketing strategies for over 55 brands across the country. Noteworthy is the recognition that TurnPoint's in-house digital marketing team received, being honored as the Best In-House SEO Team of the Year by Search Engine Land in 2024. Her extensive background also includes leadership roles at Orion Advisor Solutions and CubeSmart, showcasing a well-rounded expertise in demand generation, digital strategy, and marketing operations.

Navigating a Complex Marketing Landscape

In her new role at Empower Brands, Reeves expressed excitement about the opportunities that lie ahead. "Empower Brands is at a pivotal moment in franchising, and I'm excited to help our franchisees navigate an increasingly complex and dynamic marketing landscape," she said. Acknowledging the rapid evolution of consumer behavior and rising marketing costs, she emphasized the necessity of equipping franchise owners with strategies, tools, and insights that drive sustainable growth.

Her commitment to helping entrepreneurs thrive through innovative, performance-driven marketing strategies is expected to pave the way for competitive differentiation in an increasingly saturated market. Reeves believes that her role at Empower Brands will allow her to build scalable, cutting-edge marketing strategies that can make a genuine impact.

Returning to Franchising Roots

Reeves's appointment is particularly significant as it marks a return to the franchising world for her. She began her career as a franchisee of Parisi Speed School, giving her a unique perspective on the franchise business model and the intricacies of marketing within that framework. This background aligns seamlessly with Empower Brands' commitment to empower its franchisees and help them succeed.

CEO Scott Zide shared his enthusiasm for Reeves joining the team, stating, "Felicia is a proven leader with deep roots and incredible knowledge in the franchise space. Her track record of not only owning her own franchise but also transforming marketing strategies to drive growth is exactly what we needed for this crucial role." Zide believes that her ability to utilize the franchisee experience and technological advancements to create impactful marketing solutions will serve as a significant asset for both franchisees and the brand portfolio.

Focus on Strategic Growth

Empower Brands is clearly prioritizing its future by making strategic investments in marketing, technology, and franchisee support. The hiring of Reeves as the new CMO signifies just one step in the brand's overarching strategy for substantial growth in the coming year. Potential and existing franchise owners can expect innovative marketing initiatives aimed at optimizing their business growth and enhancing brand positioning in their respective markets.

For those interested in learning more about Empower Brands or exploring franchising opportunities within its extensive portfolio of brands, additional information can be found on their website at EmpowerFranchising.com.

About Empower Brands

Empower Brands is a commercial and home services platform that includes ten leading industry brands: JAN-PRO, Intelligent Office, FRSTeam, Archadeck Outdoor Living, Outdoor Lighting Perspectives (OLP), Conserva Irrigation, Superior Fence & Rail, Wallaby Windows, Koala Insulation, and Bumble Roofing. The company is dedicated to offering top-notch products and services while providing franchise owners with comprehensive support to help them achieve success. Empower Brands is a portfolio company of MidOcean Partners, a respected private equity firm focused on investing in successful, growth-oriented franchises.