#Japan #Tokyo #BtoB Marketing #Category Strategy #b-growth

Introduction

On September 26, 2025, the BtoB Marketing Research Association is hosting a special event titled "Exploring Category Strategies and Execution Teams in BtoB Marketing" at the Nippon Life Hamamatsucho Crea Tower in Tokyo. This gathering aims to discuss the importance of strategic execution in BtoB marketing and how to effectively build an execution-oriented organization. With a focus on real-life applications, participants will gain invaluable insights for immediate implementation.

Event Overview

This event celebrates the publication of the book "Category Strategies Practiced by Rapid-Growth Companies," authored by Ryo Taoka. He will join moderator Shohei Toki from EVeN for an engaging discussion. Attendees can expect insights that weren't included in the book, sharing exclusive stories that delve into the intricacies of strategic planning and execution.

Notably, shortly after its release, Taoka's book achieved #1 best-seller status in eight categories on Amazon, including Management Strategy and Marketing & Sales. The positive feedback and high ratings on social media have further raised its profile. Participants will explore the nuances of creating a solid category strategy, the decision-making process involved, and the structures necessary for organizations to drive such strategies to success.

Event Highlights

The overarching theme of this gathering is the consideration of category strategies and execution teams from a BtoB marketing viewpoint. Rather than merely discussing the strategies themselves, the focus will shift to how participants can implement these strategies effectively and what organizational structures are needed to ensure success.

As part of the event, a networking session will take place, allowing marketers from various companies to connect and deepen their relationships. It represents a fantastic opportunity to exchange knowledge and experiences with peers.

Who Should Attend?

This event is designed for individuals who:

• - Feel that marketing strategies often fail to function effectively in practice.
• - Experience challenges in team management or in promoting marketing initiatives.
• - Seek to explore how to create an executing marketing organization.
• - Are frustrated by the lack of alignment between corporate strategies and frontline execution.

If any of these resonate with you, we encourage you to participate.

Speakers

• - Ryo Taoka, CEO of suswork: After graduating from Kyoto University, Taoka began his career at Nestlé as a brand manager for Nescafé and Milo. He has held marketing leadership roles in various international brands and is now the CEO of suswork, working with around 30 companies to boost their growth and category strategies.

• - Shohei Toki, Brand & Storytelling Strategist at EVeM: Toki has experience in marketing consulting and has successfully led marketing projects at leading companies, including Konica Minolta Japan. He recently joined EVeM, focusing on blending management power with marketing practices to generate impactful outcomes.

• - Keigo Arima, BtoB Marketing Manager at Persol Career: Arima is responsible for cross-marketing strategies and has previously served as an executive officer at an earphone manufacturer. He is currently also involved in consulting under his own name, CX CONSULTING.

Event Schedule

• - Date: September 26, 2025
• - Time: 6:00 PM - 8:00 PM (Doors Open at 5:30 PM)
• - Location: Nippon Life Hamamatsucho Crea Tower, Tokyo
• - Fee: 5,000 JPY (Receipt available)
• - Registration: Register Here

In closing, this event is part of the BtoB Marketing Research Association’s effort to foster a learning environment tailored to BtoB industry professionals. Your participation and insights will contribute significantly to enhancing the marketing landscape in Japan. We look forward to welcoming you there!