Cineverse Expands Its Sales Team with Key Appointments to Drive Advertising Revenue Growth

Cineverse Strengthens Its Sales Force

Cineverse, a prominent player in the entertainment industry, recently made significant strides in its sales department by hiring Tim Russell as the Senior Vice President of Direct Advertising Sales and promoting Terry City to Executive Vice President of the same division. This strategic move aims to enhance the company's capabilities in advertising sales across its diverse portfolio of innovative media solutions.

Experienced Leadership at the Helm

Tim Russell brings an impressive 30 years of experience to his new position. His previous role as Chief Revenue Officer at Sabio Holdings showcased his expertise in transforming advertising strategies, particularly in the burgeoning Connected TV (CTV) market. Under his leadership, Sabio successfully transitioned its focus from mobile display sales to CTV, achieving remarkable revenue milestones by capturing the attention of Fortune 500 companies and their associated agencies.

Terry City, now elevated to his new role, is not new to the entertainment scene. With over two decades of experience, he has forged a remarkable career, leading sales and partnerships at various renowned companies including Variety, Yahoo Entertainment, and BuzzFeed. Notably, he co-founded Steel Titan Entertainment, the production house behind the Emmy Award-winning ESPN documentary,