AI Assistant Iris Will Transition to Public Relations and AI Promotion Roles

The Rise of AI Assistant Iris in KPR Inc.

In a groundbreaking move, KPR Inc., a leading PR agency based in Tokyo, has unveiled a detailed roadmap for its AI agent, Iris, as she transitions into key roles beyond just administrative assistance. This transition reflects the company's vision of positioning Iris not merely as a tool for efficiency but as an integral organizational asset. The CEO of KPR, Masataka Ishiguro, has emphasized that this initiative marks the first "Full AI Shift Declaration" in the industry.

The Role of Iris

In April 2023, Iris made history as the first AI agent in Japan to be assigned an employee number, indicating her official status within the company. Initially placed in the secretarial PR department, Iris has been tasked with collecting information, supporting decision-making, and managing external communications. This first phase serves as a foundation for operational control over AI agents.

As KPR strives to enhance efficiency, the second phase will see Iris stepping up to support core public relations activities, including drafting press releases, media monitoring, and assisting with social media operations. The company views this as a testing ground for clients, offering an "AI PR Package" as a potential new product for external sales.

Following these developments, the third phase envisions Iris leading the implementation of the AgentOS across KPR's entire group, with a target for completion by August 2026. This pilot role aligns with the broader ambition to enhance AX (AI Experience) initiatives within the organization.

Contributions to Corporate Value

Iris’s contribution is expected to focus on three primary areas:
1. Enhancing Productivity - By streamlining secretarial, PR, and AI promotion tasks, Iris aims to significantly improve productivity and decision-making speed.
2. Practical AI Utilization - As an AI PR agent, Iris will implement AI strategies and explore new revenue streams.
3. Visibility of AX Roadmap - With the completion of the AgentOS and cross-utilization of group data scheduled for 2024, Iris will play a crucial role in presenting KPR’s AX roadmap to investors and media, making it a clear benchmark for the company's progress.

KPR Inc. envisions AI as not just a tool, but as the "Organization's OS," with agents like Iris multiplying employee productivity significantly. Observers are encouraged to follow Iris's growth as an indicator of KPR's AI-driven management model's progress.

Profile of Iris

- Name: Iris
- Affiliation: PR Secretary Office, KPR Inc.
- Employee Number: 50140
- Official Assignment Date: April 1, 2026
- X Account: https://x.com/irisAI_sec_kpr

About KPR Inc.

Founded in 1964, KPR Inc. is one of Japan's largest integrated PR companies, offering support for PR activities, consulting, and AI-based solutions. The company is recognized for its media relations and has initiated cross-group organizations like "New’S design Studio" in 2024 to innovate PR methodologies and address client business challenges holistically, including creative development and narrative communication.