#Japan #Tokyo #Data Analytics #Food Distribution #Infomart

Infomart Launches New Site for Food Distribution Trends

Infomart, Inc., headquartered in Minato, Tokyo, led by President Shin Kimura, has introduced a new site aimed at visualizing trends in the food distribution industry. This initiative supports the digital transformation and data-driven management sought by food industry stakeholders. The platform utilizes actual transaction data accumulated in the company's BtoB platform, which has processed a staggering amount of over 71 trillion yen annually in unified transaction details.

Purpose and Background of the Initiative

Since its inception in 1998, Infomart has supported operational efficiency for wholesalers and restaurants across Japan. In light of the recent surge in raw material prices, severe labor shortages, and diversifying consumer demands, the environment surrounding the food industry has experienced significant changes. In this context, effective decision-making that relies not solely on experience but also on reliable data has never been more crucial.

The transaction information accumulated daily reflects over 2.9 trillion yen in actual food distribution, which corresponds to 34.6% of the overall distribution value in the industry. Through the initiation of this valuable data, Infomart aims to assist food manufacturers, wholesalers, and restaurants in developing optimized procurement, sales, and development strategies, thereby contributing to the overall revitalization of the food industry.

Overview of Published Distribution Data

In its debut phase, Infomart’s site will showcase indices based on five key areas. All data will be statistically processed and indexed to ensure that individual transactions remain unidentifiable. The data is exclusively available for viewing on the dedicated site rather than as downloadable open data.

1. Beverages: Trends in Distribution Amounts
The site will index the distribution value of beverages purchased by restaurants, with beer serving as the baseline (100), showing the year-over-year changes in circulation for various drinks, including a slight decrease for regular coffee compared to the previous year.

2. Beverages: Distribution by Region
The data will also provide insights into regional variations in demand, highlighting unique trends in different areas, like the rise of probiotic drinks in the Kyushu/Okinawa region.

3. Trends in Imported Rice Distribution
Given the changing balance of rice supply and demand, the site will examine the increase in transaction frequency per seller, particularly following the release of government reserves in March 2025.

4. Broccoli Distribution Trends
The website also aims to analyze changes in broccoli's demand as it becomes a specified vegetable, merging data from fresh and frozen categories.

5. Condiment Distribution Trends
The trends in condiment distributions will be analyzed, revealing the declining trend of vinegar in relation to the diversification of dining options.

Future Outlook

Infomart intends to continuously update this report and will introduce additional categories in the future, with a significant update scheduled for August 2026 that will include data up to June 2026. By actively responding to market needs, Infomart will strive to deliver valuable insights that support sustainable growth across the industry.

Statement from President Shin Kimura

For over 25 years, we have closely observed B2B transactions in Japan. Given the vastly changing market environment, the importance of having objective information to understand industry trends has grown significantly. We view providing this information to society as a crucial aspect of our corporate social responsibility. We hope that the data we present will assist you in making informed decisions and discovering new insights.

Contact Information for Data Inquiries

Interested parties are encouraged to reach out through the dedicated contact form available on the site.

About Infomart

Since 1998, Infomart has been providing and operating cloud services that streamline business transactions such as invoicing and order processing. The company's flagship BtoB platform serves over 1.3 million companies, and the total transaction amount processed within the platform exceeds 71 trillion yen annually.

• - Company Name: Infomart, Inc.
• - Market: Tokyo Prime Market: 2492
• - Headquarters: 13th Floor, Shiodome Shiba Rinkyu Building, 1-2-3 Kaigan, Minato-ku, Tokyo
• - Established: February 13, 1998
• - Capital: 4.996 billion yen (as of March 2026)
• - Business: Operation of a B2B e-commerce platform
• - Number of Employees: 884 (consolidated), 860 (individual) (as of March 2026)
• - URL: Infomart Official Site

Conclusion

Infomart's new initiative exemplifies how leveraging data can lead to substantial improvements within the food industry, potentially transforming how businesses operate and adapt in today's ever-changing market landscape.