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MoEngage Introduces Powerful Marketing Tools at NEXT Autumn'26

On November 10, 2026, during its biannual product launch event called NEXT Autumn'26, MoEngage, a leading agentic customer engagement platform, showcased a series of innovative tools designed for modern marketers. The event highlighted the launch of the Merlin Agent, which offers fully integrated AI decision-making capabilities that enable brands to transition from traditional segment-led marketing to personalized engagement at an individual level.

Transforming Customer Engagement

Traditionally, marketers have relied on segment-driven campaigns that often fail to resonate with the unique needs and preferences of individual customers. As Raviteja Dodda, Co-founder and CEO of MoEngage, points out, brands possess extensive data and a plethora of AI tools yet many continue to design campaigns targeted toward an 'average' customer persona, which does not exist in reality. With the introduction of the Merlin Agent, MoEngage aims to empower marketers to set clear guidelines, while the AI efficiently handles decision-making and execution throughout the marketing process.

The MoEngage platform is prominently positioning itself as a leader in agentic customer engagement, allowing marketers to focus more on strategy and creative development, while AI-driven agents manage the execution of campaigns.

Rapid Adoption of Merlin Custom Agents

One of the standout features from MoEngage is the Merlin Custom Agents, which have swiftly gained traction across various industries including media, telecommunications, retail, healthcare, and financial services. For instance, Loblaw, a major Canadian retailer, utilizes Merlin Custom Agents to deliver personalized loyalty campaigns to 18 million customers through its PC Optimum program, achieving a remarkable 60% reduction in campaign build time.

The acquisition of Aampe earlier this year marks a critical step in MoEngage's evolution, as it allows enterprise customers to achieve user-specific decision-making at scale, signifying a shift from the conventional segment-focused approach to a more personalized model.

Latest Innovations for Enhanced Personalization

The newly launched capabilities are strategically designed to further augment MoEngage's offerings, ensuring that enterprise brands can foster a higher level of individual customer engagement without sacrificing the overall brand experience. Key new features include:

• - Merlin Agent Harness: This provides a collaborative workspace for marketers and AI agents, equipped with tools such as a Context Hub and creative generation modules that streamline the marketing workflow.
• - Merlin Agent: An always-active orchestrator that integrates MoEngage with data repositories, CRMs, and analytics tools to detect metric changes, analyze performance, and propose tailored campaigns.
• - AI Decisioning from Aampe: This seamless integration learns customer-specific preferences across various parameters including offers, content, channels, and timing, facilitating individualized campaign execution.

MoEngage is not only focused on technological advancements but also on educating the marketing community. The recent conclusion of the Agentic Marketing Tour 2026 served as a platform for marketers and product owners to exchange insights and bolster industry-wide adoption of agentic practices.

About MoEngage

MoEngage has established itself as a trusted Agentic Customer Engagement Platform for over 1,350 global consumer brands, including well-known names such as Domino's, Loblaws, Kayak, SoundCloud, and Deutsche Telekom. By combining in-depth customer analytics with innovative marketing workflows and omnichannel communications, MoEngage enables marketing teams to deliver personalized experiences at scale. The company's global presence spans 15 offices across North America, EMEA, and Asia.

To learn more about MoEngage and its latest product innovations, visit www.moengage.com.