Accelerating Corporate Digital Transformation
Persol Business Process Design, a member of the Persol Group, has officially announced its collaboration with Usonar Inc. to accelerate digital transformation (DX) through the launch of a comprehensive solution for corporate data utilization. Starting on July 10, 2025, this service aims to address the growing challenges companies face in the rapidly changing business environment.
With customer needs becoming increasingly diverse, many companies are struggling with the personalization of sales activities, making it essential to establish an efficient and productive sales framework. To combat this challenge, utilizing data and establishing a robust data infrastructure have become critical. The newly launched service integrates the construction of data foundations, collaboration with external systems, and consulting for effective data usage to strengthen sales strategies, driving data-driven management.
Service Overview
This total data utilization solution is designed for organizations that are facing difficulties, such as those who have implemented Sales Force Automation (SFA) but are unable to fully utilize the capabilities it offers. The service provides seamless support, ranging from building data infrastructure to collaboration with external systems and consulting for data utilization.
Experts from Persol Business Process Design will conduct thorough assessments of client challenges and propose tailored sales strategies. By combining clients' existing data with Usonar’s extensive corporate database, the service will provide data analytics and recommendations for effective data usage. This approach promotes sales department performance enhancements, increasing overall revenue and efficiency while embracing digital transformation.
Strengths of Each Company
Persol Business Process Design
Established as a leading player in consulting firms, Persol Business Process Design employs specialists in marketing, sales, consulting, generative AI, and data science. The firm has been actively involved in supporting diverse industries since introducing ‘data integration and database design support’ services in 2019. Notably, Persol has championed productivity enhancements in sales activities through effective data utilization. The integration of generative AI significantly contributes to automating tasks, streamlining operations, and shortening project timelines, thereby maximizing operational productivity and facilitating comprehensive DX of sales processes.
More details on their data integration services can be found
here.
Usonar Inc.
Founded in 1990, Usonar Inc. has been tackling corporate data-related issues, establishing itself as one of Japan’s largest corporate database providers with a coverage rate of 99.7% across 8.2 million locations nationwide. Their flagship product is the ‘Usonar’ customer data integration solution, capable of integrating with various SFA, CRM, and marketing automation tools like Salesforce, thereby supporting business strategies grounded in customer data. They also offer a range of cloud services to cater to different customer needs, such as the business card management app “m-Sonar,” and the registry information download service “Registry Sonar.” More about Usonar's offerings can be found
here.
By combining the strengths of both companies, this service will effectively address the challenges faced by businesses, enhancing sales strategies and facilitating data-driven management.
Joint Comments from Participating Companies
Takahiro Ikeda, Executive Officer and Head of Sales at Usonar:
"Since our establishment, we have pursued the potential of corporate data to support companies’ sales and marketing strategies. We are thrilled to collaborate with Persol Business Process Design to create new value in data utilization for businesses. In today's fast-evolving business landscape, data stands as one of the most vital resources; however, many companies grapple with effectively harnessing it. This service supports everything from establishing data foundations to utilizing data, helping companies evolve their sales and management strategies efficiently."
Tadaharu Izumi, Executive Officer and Head of Business Transformation at Persol Business Process Design:
"Through this partnership, we are excited to blend our strengths in data analytics and consulting with Usonar's extensive corporate database, enabling us to provide comprehensive service to improve data utilization across sales and management activities. As we expand the potential for data utilization, we aim to support our clients in overcoming challenges in their sales and management domains."
Webinar Announcement
To coincide with the launch of this service, a joint webinar will be held on July 16, 2025, titled:
“Realizing Data-Driven Management! The Latest Techniques for Sales DX and Productivity Enhancement through Data Foundation Improvement.” For more details and registration, click
here.
About Persol Business Process Design
Persol Business Process Design is dedicated to providing Business Process Outsourcing (BPO) services tailored to client needs, leveraging its three core strengths: process design capabilities, organizational and talent management, and human resource development. Their mission emphasizes innovation in work and organizations to build a better working environment. Aligned with Persol Group’s vision of “Let’s work and smile,” they engage in various initiatives to contribute to a sustainable society and the achievement of the SDGs.
Discover more about the company
here.