Janie and Jack and HATCH Launch First UK Store
In a notable stride towards global expansion and innovative retail concepts, Janie and Jack, a renowned children's fashion label, is teaming up with HATCH, the premium maternity brand. Together, they will unveil their first dual-concept store in London's vibrant Chelsea neighborhood, particularly situated in the historic Gaumont Building on King's Road. This new establishment is part of a £40 million revitalization investment by Cadogan, aimed at both enhancing the area and preserving its unique heritage.
Mo Beig, the President and CFO of Matri Group, which oversees both brands, expressed the significance of this venture, stating, "Our London opening represents more than a retail expansion — it's a symbol of our evolving vision." He emphasized the aspiration to create a connected community that supports families through various life stages, from maternity to childhood. This new store signifies a commitment to elevating the family retail experience while combining exquisite design, craftsmanship, and style.
The dual-concept space will blend the distinct aesthetics and offerings of both disjoined brands, providing a curated shopping environment. Customers can explore a range of premium maternity essentials from HATCH alongside stylish children’s apparel from Janie and Jack. Additionally, the store will feature thoughtful gifting options and seasonal collections, all curated to address the significant moments in family life.
Parnell Eagle, President of Janie and Jack, shared excitement about introducing the brand's vision of contemporary family style to one of London’s most iconic shopping districts. “This next phase is about deepening our connection with modern families while bringing a new expression of our signature style to London,” he said.
HATCH, founded by Ariane Goldman in 2011, has established itself as a leading maternity brand. The company is recognized for its high-quality products and community engagement, seeking to empower women throughout their motherhood journey. Danielle LaFleur, President of HATCH, remarked, “We’re thrilled to share our perspective with London — celebrating women with intention, confidence, and style.”
The opening of the new store not only serves as the flagship UK location for both brands but also lays the groundwork for Matri Group's ambitious plans for international growth. This evolution reflects the group's dedication to supporting brand individuality while enhancing operational efficiency and fostering global reach.
Matri Group, supported by Go Global Retail, aims to create a multi-brand platform that nurtures creative identities while maximizing synergies amongst its brands. Jeff Streader, the CEO of Go Global Retail, indicated that the King's Road store opening is a pivotal milestone in realizing Matri's vision of harmonizing creativity with disciplined operations and broad aspirations.
In conclusion, Janie and Jack and HATCH’s collaborative venture marks not just a retail debut, but also a reimagining of modern family shopping, where timeless style meets functional design. As families look for meaningful moments and high-quality offerings, this new store stands ready to welcome them into an enriched shopping experience that honors both heritage and contemporary needs. For further information on their curated collections, visit
Janie and Jack and
HATCH.