#USA #Panasonic #Newark, NJ #PGA Tour #Technics

Technics Partners with PGA TOUR to Elevate Fan Experience

In an exciting new collaboration, the PGA TOUR has announced a multi-year marketing partnership with Technics, a prominent brand of Panasonic Holdings Corporation. As of March 2, 2026, Technics has been officially designated as the Official Audio, Official Headphones, and Official Earbuds of both the PGA TOUR and the PGA TOUR Champions. This partnership marks a significant step in enhancing the viewing experience for fans of professional golf.

As part of this agreement, Technics will debut the Technics Sound Deck at select PGA TOUR events, offering spectators a unique opportunity to hear real-time audio from player and caddie conversations on the course. This initiative aligns with feedback from fans, who expressed a desire for more insights into the strategic discussions between golfers and their caddies during competitions. PGA TOUR Executive Vice President Dan Glod emphasized the eagerness of the TOUR to provide fans with closer access to the action.

The Technics Sound Deck aims to create an immersive listening experience in which fans can don Technics' award-winning over-ear headphones, effectively bringing them into the heart of the gameplay. As attendees listen in on the strategies unfolding on the holes, they will also have the opportunity to demo the multi-award-winning Technics AZ100 noise-canceling true wireless earbuds, further showcasing the brand's dedication to superior sound quality.

Melissa Housel, the Senior Marketing Manager at Panasonic Consumer Electronics Company, expressed enthusiasm over the partnership, noting that Technics' long-standing commitment to audio excellence aligns perfectly with the dedication exhibited by professional golfers. With over six decades of experience in audio innovation, Technics aims to connect with golf fans by providing an unparalleled listening experience, whether they are participating in events live or enjoying golf from home.

Apart from the Sound Deck, Technics will present various high-end audio products throughout the season, including advanced audio components and direct drive turntable systems, further engaging fans through exclusive product demonstrations and giveaways.

This initiative represents a continuation of Panasonic's involvement in professional golf, having recently been appointed the Official Projector Partner for the TGL presented by SoFi. By providing cutting-edge projection technology, Panasonic enhances the golf experience on a substantial 64-by-53-foot screen, which is roughly 24 times the size of a typical golf simulator screen.

About PGA TOUR

The PGA TOUR is committed to showcasing the sport’s top talent and delivering engaging experiences to its fans and partners worldwide. Based in Ponte Vedra Beach, Florida, the organization oversees various professional tours, including PGA TOUR Champions and Korn Ferry Tour, with a global impact through its charitable initiatives.

About Technics

Founded in 1965, Technics has established itself as a leader in hi-fi audio products. The brand's history is marked by numerous groundbreaking innovations that have shaped the audio landscape. As a subsidiary of Panasonic Corporation, Technics continues to push boundaries in sound technology, appealing to audiophiles and music lovers alike.

With its innovative approach to sound and ongoing dedication to quality, Technics looks to deepen its relationship with golf enthusiasts, ensuring that the audio experience complements the thrill of the game both on and off the course.