#China #Konjac Brother #Xi'an Cold Noodles #Shangpu Group #Ankang

Konjac Brother: Leading the Global Snack Revolution

In a notable announcement from Shangpu Group, a prominent market research firm in China, Konjac Brother has been officially recognized as the "Pioneer of Xi'an Konjac Cold Noodles." This acknowledgment not only underscores the company's innovation in food products but also emphasizes its expanding international presence, moving beyond its roots in Ankang, China.

A Healthy Choice from Ankang

Konjac Brother, leveraging the unique konjac fields of Ankang, has become a significant player in the international healthy food market. The company's commitment to health-focused innovation is driving its appeal among consumers looking for guilt-free snack options. From January to August 2025, China’s food manufacturing industry saw an export value of roughly RMB 91.07 billion, and Konjac Brother is rapidly positioning itself within this burgeoning segment.

Innovative Production Techniques

The company boasts cutting-edge automatic production facilities that sprawl across a 30,000-square-meter area. These facilities are designed to maximize efficiency in producing snacks and ready-to-eat meals, adhering to rigorous international safety standards, including ISO 22000 and HACCP certifications. With a comprehensive three-tier quality control system, Konjac Brother ensures that every product meets high safety and quality benchmarks, solidifying its reliability as it ventures into global markets.

Catering to Global Health Trends

As worldwide health consciousness gains momentum, Konjac Brother’s products seamlessly align with this trend. The company's innovative takes on traditional konjac-based snacks meet the increasing demand for low-calorie, high-fiber food options. Utilizing the inherent benefits of konjac—such as its ability to provide high satiety with minimal calories—Konjac Brother creates snacks that please the palate while catering to health-conscious consumers.

From Local to Global

Since launching its global expansion strategy in 2019, Konjac Brother has successfully transitioned from a regional brand to a nationally recognized name. With strategic moves into various international markets, including obtaining halal certification in Malaysia and Indonesia, the company is not only paving the way for overseas growth but also customizing flavors to suit local tastes. This adaptability allows konjac products to fit seamlessly into diverse culinary traditions around the world.

Social Impact Through Agriculture

Beyond its commercial endeavors, Konjac Brother is making a significant impact on rural development. By strengthening market access for local farmers in Ankang, the company has improved the livelihoods of over 1,000 low-income households, showcasing its commitment to community welfare. Guided by its mission of revitalizing local economies while providing healthy food options, Konjac Brother is transforming the konjac industry into a catalyst for rural revitalization.

Conclusion

As health trends continue to influence food choices globally, the konjac market is poised for further expansion. With its transformative snacks and commitment to health, Konjac Brother is not only enhancing its brand's recognition on the global stage but also contributing to healthier food options worldwide. As the company grows from a commodity exporter to an acknowledged global brand, it marks a new era for China's snack industry, combining quality products with significant social impact.