#USA #Farm Rich #St. Simons Island #Football Season #Now We're Cookin'

Farm Rich Unveils Its New Advertising Campaign for Football Season

As the football season heats up, Farm Rich is taking a bold step to invigorate game-day snacks with its latest advertising campaign, titled "Now We're Cookin'." Drawing inspiration from the charm of classic daytime talk shows, this exciting initiative aims to add flavor and personality to every delicious bite enjoyed during those competitive matchups.

The centerpiece of the campaign includes a series of engaging television and digital spots that are designed to captivate viewers with cozy settings, dramatic lighting, and an enthusiastic studio audience. The concept centers on family and friends navigating humorous “Snackerventions” along with unexpected snacks-related surprises. With visuals featuring warm tones, comfy couches, and a playful atmosphere, the campaign aims to redefine how consumers perceive snack occasions during both casual and festive gatherings.

Farm Rich will roll out a mix of 30-second and 15-second advertisements, such as "FARM RICH FAM 30," "HALF TRUTHS - PART 1 15," and "HALF TRUTHS - PART 2 15." Each spot concludes with a catchy and memorable tagline reinforcing the message that Farm Rich snacks are a must-have for any table.

Launching perfectly alongside the kickoff of college football, the campaign is set to spill over into the entire season. Expect to see it featured widely across channels including SEC Network, SiriusXM SEC Radio, and various digital platforms such as Facebook, Instagram, and YouTube. Furthermore, fans attending SEC rivalry games will have the chance to experience the brand firsthand through live activations, exciting giveaways, and a comprehensive fan experience at the SEC Championship Game in Atlanta, where they’ll enjoy fresh snacks and take part in an air fryer toss challenge!

Kelly Rabinowitz, the Director of Marketing for Farm Rich, passionately emphasizes the campaign’s mission: "We wanted to bring a fresh look and a fun twist to game day snacking. Whether you're hosting a watch party or just craving something crispy and cheesy, Farm Rich is here to make sure your snack game is strong."

Breaking away from traditional snack advertising norms, "Now We're Cookin'" features a distinctive visual identity, characterized by a retro-inspired set adorned in vibrant greens and comfortably warm lighting. This artistic choice allows it to stand out amidst competitors that often opt for conventional red packaging. Through this bold artistic expression, Farm Rich underscores its commitment to delivering not just delicious snacks but also a refreshing take on snacking culture—turning frozen food into something delightfully craveable, memorable, and filled with character.

At its core, Farm Rich is a division of Rich Products Corporation and stands as one of the leading brands in the frozen snacks and appetizers sector. Based in scenic St. Simons Island, Georgia, it offers an extensive portfolio of irresistible snacks crafted with quality ingredients, making them perfect for any occasion. With Farm Rich, customers can find products readily available in grocery and club stores across the nation as well as online. For more details about their delicious offerings, you can visit Farm Rich’s official website.