Celebrating Dayna Simms: A Shining Star in Modern Marketing Awards
On November 4, 2025, the marketing community celebrated an extraordinary achievement as Dayna Simms, the Vice President of Client Services at myWHY Agency, received recognition in Ragan's prestigious Top Women in Marketing Awards. This accolade is a testament to her revolutionary efforts in promoting authentic and mission-driven marketing strategies, which not only drive results but also support social good. Ragan's Top Women in Marketing Awards honor leading figures in the industry who are redefining the landscape of marketing with their creativity and vision. The awards ceremony took place during a special luncheon at City Winery in New York City on October 22, where brilliant women from diverse marketing sectors gathered to celebrate their achievements and contributions.
In remarks highlighting the importance of the honorees, Brendan Gannon, Senior Marketing Manager at Ragan's Awards Programs, stated, "These women are setting the standards for excellence in marketing, driving innovation, shaping strategy, and inspiring their peers." Dayna's leadership style, characterized by emotional intelligence, has been pivotal to myWHY Agency’s approach to client services. "We are incredibly proud of Dayna's accomplishments," expressed Emerald-Jane Hunter, founder and owner of myWHY Agency. "Her leadership not only builds trust and collaboration but also prioritizes the well-being of our team, ultimately leading to better performance and client satisfaction."
Dayna joined myWHY Agency in 2021, rapidly advancing through the ranks from account supervisor to vice president. Within a short span, she managed to onboard an impressive 15 new integrated marketing and PR clients while simultaneously overseeing 14 existing retainer clients, showcasing her expertise in balancing client retention and growth. Her business development strategy is rooted in meticulous market research, personalized outreach, and insightful solutions. Furthermore, she fosters enduring partnerships by emphasizing the importance of follow-up and nurturing relationships, transforming leads into loyal clients.
Drawing from her personal experiences as a mother to an autistic son, Dayna emphasizes the significance of structure while cultivating adaptable business models that streamline complex processes and safeguard team well-being. "Parenting has profoundly influenced my professional approach, enhancing my focus on empathy, structure, and relationship-building, which subsequently strengthens our team capabilities and boosts client outcomes," she stated.
The recognition at Ragan's not only highlights Dayna's personal accomplishments but also reflects myWHY Agency’s commitment to impactful storytelling and innovative marketing leadership. Since its inception in 2016, the agency has prioritized supporting purpose-driven brands and mission-focused organizations, embodying a unique perspective centered on diversity, equity, and inclusion. The firm has achieved significant accolades, including winning the 2025 PR Daily Content Marketing Award for their Project #BeKind campaign for Natracare and being a finalist for the Cause-Related Marketing Campaign for the Give Big, Get LIT initiative with Young, Black + Lit.
As myWHY Agency continues to make strides in the marketing realm, Dayna Simms stands out as a beacon of transformation, combining professional acumen with a compassionate approach to leadership. The agency’s endeavors are a reminder that impactful marketing transcends conventional practices, driven by authenticity and a genuine desire to create positive change. To learn more about myWHY Agency and their mission-driven approach, visit mywhyagency.com.
In remarks highlighting the importance of the honorees, Brendan Gannon, Senior Marketing Manager at Ragan's Awards Programs, stated, "These women are setting the standards for excellence in marketing, driving innovation, shaping strategy, and inspiring their peers." Dayna's leadership style, characterized by emotional intelligence, has been pivotal to myWHY Agency’s approach to client services. "We are incredibly proud of Dayna's accomplishments," expressed Emerald-Jane Hunter, founder and owner of myWHY Agency. "Her leadership not only builds trust and collaboration but also prioritizes the well-being of our team, ultimately leading to better performance and client satisfaction."
Dayna joined myWHY Agency in 2021, rapidly advancing through the ranks from account supervisor to vice president. Within a short span, she managed to onboard an impressive 15 new integrated marketing and PR clients while simultaneously overseeing 14 existing retainer clients, showcasing her expertise in balancing client retention and growth. Her business development strategy is rooted in meticulous market research, personalized outreach, and insightful solutions. Furthermore, she fosters enduring partnerships by emphasizing the importance of follow-up and nurturing relationships, transforming leads into loyal clients.
Drawing from her personal experiences as a mother to an autistic son, Dayna emphasizes the significance of structure while cultivating adaptable business models that streamline complex processes and safeguard team well-being. "Parenting has profoundly influenced my professional approach, enhancing my focus on empathy, structure, and relationship-building, which subsequently strengthens our team capabilities and boosts client outcomes," she stated.
The recognition at Ragan's not only highlights Dayna's personal accomplishments but also reflects myWHY Agency’s commitment to impactful storytelling and innovative marketing leadership. Since its inception in 2016, the agency has prioritized supporting purpose-driven brands and mission-focused organizations, embodying a unique perspective centered on diversity, equity, and inclusion. The firm has achieved significant accolades, including winning the 2025 PR Daily Content Marketing Award for their Project #BeKind campaign for Natracare and being a finalist for the Cause-Related Marketing Campaign for the Give Big, Get LIT initiative with Young, Black + Lit.
As myWHY Agency continues to make strides in the marketing realm, Dayna Simms stands out as a beacon of transformation, combining professional acumen with a compassionate approach to leadership. The agency’s endeavors are a reminder that impactful marketing transcends conventional practices, driven by authenticity and a genuine desire to create positive change. To learn more about myWHY Agency and their mission-driven approach, visit mywhyagency.com.
Topics Consumer Products & Retail）
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