#United States #Broomfield #HEYDUDE #Crocs Inc. #Rupert Campbell

Rupert Campbell Steps up to Lead HEYDUDE at Crocs, Inc.

In a strategic move to bolster its brand leadership, Crocs, Inc. has appointed Rupert Campbell as the Executive Vice President (EVP) and President of the HEYDUDE brand, effective immediately. Previously serving as the Senior Vice President and Chief Commercial Officer for HEYDUDE, Campbell's elevation reflects his pivotal role in shaping the brand's global strategies and aligning them with the company's overarching vision.

A Proven Leader in Footwear Industry

Rupert Campbell joined Crocs, Inc. in March 2025 and has already made significant strides in refining the commercial strategies behind HEYDUDE. His ascension to the presidential role comes on the back of an established reputation in the footwear sector. Prior to his tenure at Crocs, he was the President of adidas North America, where he successfully managed a revenue stream exceeding $6 billion and oversaw a workforce of over 10,000 employees. His experience spans various leadership positions across continents, including Europe and Russia, where he has demonstrated a knack for improving brand perception and market competitiveness.

Andrew Rees, CEO of Crocs, expressed enthusiasm about Campbell's promotion, stating, “Rupert has proven to be an instrumental part of the HEYDUDE Leadership Team, driving global strategy and execution all across our HEYDUDE business. We are excited to welcome him into this new role, confident that he will propel the HEYDUDE brand towards scalable global growth.”

Vision for HEYDUDE's Future

Campbell stands poised to inject fresh energy into HEYDUDE’s operations, reaffirming the team's commitment to consumer-centric innovation and brand growth. Emphasizing the importance of collaboration within his team, Campbell stated, “I’m honored for the opportunity to expand my role within the HEYDUDE brand and ignite the next phase of our journey. The HEYDUDE team is incredibly talented and passionate, and I know that together, we will bring our strategies to life while deepening the connection to our consumers.”

This promotion indicates a significant strategic direction for Crocs, which has seen impressive growth in recent years, thanks in part to its dual-brand strategy involving both Crocs and HEYDUDE. By centralizing leadership around seasoned executives like Campbell, Crocs aims to cultivate a more robust commercial presence in global markets, captivating consumers with innovative offerings that combine style, comfort, and value.

About Crocs, Inc.

Founded in 2002, Crocs, Inc. is renowned for its comfortable and stylish footwear. Headquartered in Broomfield, Colorado, the company manufactures and sells footwear products across diverse categories for men, women, and children. With a solid commitment to innovation, Crocs continues to expand its brand footprint in over 80 countries.

With Campbell now steering HEYDUDE, the expectation for the brand is to elevate its market position, attracting a wider audience while enhancing consumer experiences. This transition marks a new chapter for HEYDUDE as it aligns more closely with Crocs’ expansive vision for the future. As Campbell navigates this new role, the footwear industry will be watching closely to see how his extensive experience translates into success for HEYDUDE and, ultimately, Crocs, Inc.