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An Insight into the Travel Magnet: A Sustainable Souvenir Revolution

PENON, a company based in Chiyoda, Tokyo, is redefining the concept of souvenirs with their latest innovation: the 'Travel Magnet'. This unique product serves as a bridge between local creators and visitors, encapsulating the rich history, culture, and beauty of various regions in Japan. Collaborating with talented local artists, each magnet features stunning illustrations that reflect the area's landmarks, traditions, and stories.

In July 2025, PENON achieved a significant milestone by completing the showcase of designs from the four prefectures of the Tokai region: Aichi, Gifu, Mie, and Shizuoka. Each magnet not only represents artistic craftsmanship but also embodies sustainable practices, contributing to environmental preservation.

Aichi Prefecture: Where History Meets Culinary Delight

Aichi, known for its historical sites like Nagoya Castle and Inuyama Castle, offers a blend of urban energy and traditional culture. The local creators have beautifully captured these characteristics in their designs. The local culinary scene, especially the famous Nagoya-style dishes, is also highlighted in the magnets.

As a representative creator, Chie Oishi expressed her excitement about portraying the pride of Aichi through her unique illustrations. As an illustrator who started her journey through designing rooms for the beloved PostPet character, she brings warmth and joy to her artistic endeavors.

Gifu Prefecture: A Glimpse of Nature’s Majesty

Gifu, enclosed by majestic mountains, is renowned for its historical sites such as Shirakawa-go with its traditional gassho-zukuri farmhouses and the beautiful town of Hida Takayama. Local artist Emiko Sugiyama created illustrations that resonate with Gifu’s deep-rooted traditions and scenic beauty, showcasing the area's unique charms.

Through her work, which includes comic illustrations and workshops, Emiko aims to celebrate and share the region's diverse characteristics with a larger audience while enjoying the creative process itself.

Mie Prefecture: Spiritual Heritage and Natural Splendor

Home to the revered Ise Jingu Shrine, Mie is a place rich in natural beauty and culinary heritage. The magnets pay tribute to its picturesque landscapes, such as the scenic Iseshima coastline. Local artist Shanti designed these visuals, ensuring that the essence of Mie's tranquility and spiritual significance is felt through every piece.

With a diverse portfolio ranging from original art series to exhibitions, Shanti expresses gratitude for collaborating on such an impactful project that promotes local appreciation.

Shizuoka Prefecture: A Paradise of Nature and Culture

Famous for the iconic Mount Fuji and the rich Suruga Bay, Shizuoka is where nature and cultural nuances seamlessly blend. The region is celebrated for its exquisite cuisine, including the famous Shizuoka oden. Local artist Hinaka has conveyed the beauty of Shizuoka by incorporating vivid depictions in her designs, emphasizing the region’s distinctive elements.

As a designer and embroidery artist, Hinaka seeks to reintroduce Shizuoka’s appeal through tactile and vibrant expressions in her art.

A Commitment to Sustainability

The 'Travel Magnet' is developed using a three-tier process that sees local illustrations transformed into Spanish tiles and finally into sustainable magnets through proprietary printing technology. Utilizing upcycled materials from the renowned Mino porcelain, these magnets are made from resources that promote environmental integrity.

The packaging reflects their commitment to sustainability by using recycled paper, eliminating plastic, and incorporating recycled wood for store display fixtures. This mindful approach reaffirms PENON's dedication to promoting a sustainable tourism industry.

Join the Journey

With a goal of expanding to cover all 47 prefectures by 2025, the 'Travel Magnet' is more than just a souvenir; it is a vibrant representation of Japan’s culture told through the eyes of its local creators. Experience the charm of Japan with each visit, and contribute to the growth of sustainable tourism by choosing 'Travel Magnet' souvenirs. Learn more about this unique project at their official site.

For inquiries related to the 'Travel Magnet', visit PENON’s contact page. Follow them on Instagram to explore more of their exciting journey.

By supporting the 'Travel Magnet', you’re not just taking home a piece of art; you’re becoming a part of a movement towards sustainable craftsmanship that honors local communities throughout Japan.