#Japan #Tokyo #PHYTOTICS #Kwon Eunbi #女性健康

PHYTOTICS Popup Event Celebrates Launch in Japan

In March 2025, the popular South Korean supplement brand PHYTOTICS held a remarkable popup event in Shibuya, Tokyo, on the 22nd and 23rd, drawing large crowds and marking a milestone for its expansion into the Japanese market. The event was a celebration of health and wellness, promoting the brand's flagship product, PHYTOTICS Yellow, known for its support of vaginal and intestinal health. This unique probiotic supplement has achieved bestseller status in South Korea, with over 30 million capsules sold, making it a trusted choice among women.

Star of the Event: Kwon Eunbi

The event gained remarkable attention, particularly with the presence of Kwon Eunbi, the beloved artist who serves as the brand's muse. Fans were thrilled to meet her in person, with the atmosphere buzzing with excitement. Eunbi engaged with attendees, shared insights about PHYTOTICS Yellow, and participated in photo opportunities that further energized the crowd. The event featured interactive booths where guests could experience product offerings, like tasting samples and completing stamp missions for exclusive giveaways.

Engaging with Fans

Eunbi's interaction with her fans was a highlight of the popup. As she signed autographs and took photos, her warm demeanor resonated with everyone, creating an intimate and friendly environment. The media were also invited to conduct interviews, during which Eunbi eloquently discussed the benefits of PHYTOTICS Yellow, connecting personally with attendees by conveying the product’s health implications and its customizable nature tailored for women.

As the two-day event concluded, attendees left with smiles, having enjoyed a vibrant celebration that blended education about women's health with engaging activities. The venue had delightfully transformed into a yellow-themed spectacle, resonating with the brand’s identity and its promise to empower women in their health journeys.

PHYTOTICS Yellow: A Best-Seller

PHYTOTICS Yellow stands out as a female-customized lactic acid bacteria supplement created with meticulous attention by pharmacists. Its triple functional ingredients—probiotics, zinc, and selenium—work synergistically to support women’s health. The pop-up underscored the necessity for accessible women's health care, emphasizing the brand’s commitment to making health management easier and more natural for women. The buzz generated by the popup revealed PHYTOTICS’ growing presence in Japan, with far more attendees than expected, highlighting the strong interest in femcare products across the nation.

Future Endeavors

Currently, PHYTOTICS Yellow is available nationwide at Don Quijote stores, and the brand is set to launch its products at Matsumoto Kiyoshi soon. As PHYTOTICS continues to promote its mission of facilitating healthier habits for women, it aims to broaden awareness and normalize femcare culture within Japan. The success of this popup event signifies a promising start for PHYTOTICS in this new market, and many anticipate further product expansions and health initiatives from the brand.

The PHYTOTICS Yellow is priced at ¥2,960 (including tax), reflecting its commitment to quality and accessibility for women prioritizing their health.

For More Information

For those interested in purchasing or learning more about PHYTOTICS, online options include platforms like KOLLECTION for domestic shipping and Qoo10 for shipments from Korea.

If you have any inquiries, do not hesitate to contact them at: 📩 [email protected]

About KOLLECTION Inc.

Founded in February 2019, KOLLECTION is a leading company based in Osaka, specializing in the wholesale of imported cosmetics and daily products. They are dedicated to bridging international health and wellness products with consumers across Japan, showcasing the importance of women’s health through their initiatives.