#Goodfellows #JTB Group #Sumaken Navi

The Launch of Sumaken Navi: Transforming Ticket Sales with Data

On July 15, 2023, Goodfellows Inc. (led by Masami Isobe and headquartered in Musashino, Tokyo) together with Goodfellows JTB (led by Masayo Ayugai and based in Shinagawa, Tokyo), officially announced the launch of their new strategic data analysis platform, Sumaken Navi. This platform aims to enhance operational efficiency and marketing strategies for tourism facilities through data visualization.

Understanding the Need: Challenges in Attraction Management

The entertainment and leisure sectors have seen rapid diversification in recent years, especially following the surge in inbound tourism post-COVID. Many facilities are finding it increasingly challenging to maximize revenues and profits relying solely on traditional experience-based management. The day-to-day operations at these facilities often take precedence, leaving little time for critical data analysis, which has become crucial in today's fast-paced environment.

Sumaken Navi addresses this by allowing facility operators to centralize various data related to sales effortlessly. This tool offers a clear visualization of ticket sales, visitor information, and buyer demographics, without requiring extensive analytical expertise. The name Sumaken is a clever play on