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Multiview Launches Audienceview: A Pioneering Platform for B2B Audience Discovery

In an era where connection and engagement are crucial for business success, Multiview, a prominent B2B digital marketing agency, has taken a significant step forward by launching Audienceview. This cutting-edge platform is designed to empower brands to connect with over 16 million B2B professionals across 30 different industry sectors and engage with more than 850 accredited associations.

Key Features of Audienceview

Audienceview stands out as a self-service audience discovery tool endemic to the Association Media landscape. Here are some of its unique features that promise to transform B2B marketing strategies:

1. Self-Service Autonomy

B2B marketers can now access a platform that allows them to build and activate their own media campaigns efficiently. This autonomy is paired with the expertise of Multiview's success partners, who ensure that users receive customized solutions backed by years of experience working with various associations.

2. AI-Powered Recommendations

Utilizing advanced artificial intelligence, Audienceview offers insights by analyzing user data. This feature refines target audience segments and optimizes advertising spend, providing brands with the precision needed to reach high-intent audiences effectively.

3. In-Market Customer Conversion

The platform boasts a vast addressable universe of B2B professionals, ensuring that brands can convert significant numbers of high-value audiences into potential customers. This is an invaluable tool for companies looking to make an impactful entrance or further their footprint in competitive markets.

Industry Insights

Andy Keith, CEO of Multiview, highlighted the importance of association media in today’s crowded marketplace. He stated, _“The cost of overlooking association media is high. By directly reaching millions of association members, B2B brands can penetrate deeper into hyper-relevant and exclusive professional audiences.”_

This sentiment echoed through testimonials from industry leaders who have already begun harnessing the power of Audienceview. Valerie C. Johnson, Senior Marketing Manager at Huggies Healthcare, noted that the partnership with Multiview has been essential for reaching their target demographics effectively, enriching their omnichannel digital strategy.

Rachel Benedick, Chief Revenue Officer at Meeting Professionals International, expressed strong support as well, stating, _“The consistent flow of quality brand advertisers has directly fueled our growth and bolstered our partner network.”_

Audienceview's Vision for the Future

The launch of Audienceview is not merely a product introduction; it signifies Multiview's commitment to bolstering the B2B ecosystem. With instant access for all Multiview and Stagwell clients, the platform aims to facilitate a deeper connection between brands and association professionals, heralding a new age of targeted marketing that is both strategic and impactful. Brands interested in tapping into this wealth of opportunity can book a free demo and consultation by visiting Multiview.

About Multiview

Multiview has long established itself as a leader in B2B digital marketing, specializing in helping associations and enterprises engage meaningfully with their most valued relationships. By leveraging first-party audience data alongside industry insights, Multiview empowers clients to amplify their brand visibility and revenue potential. They proudly collaborate with over 850 purpose-driven associations and notable global companies, including Abbott and Sanofi, driving innovative solutions for a better future in B2B marketing.

In conclusion, Audienceview's introduction marks a critical evolution in how B2B marketers connect with their target audiences, all while fostering a thriving community of associations—a move that promises to reshape industry dynamics significantly.