#Japan #Tokyo #Wild Turkey #Bourbon 101 #American Classic

Celebrate the Launch of Wild Turkey Bourbon 101 in Japan!

Japan is set to welcome the iconic Wild Turkey Bourbon 101, with Campari Japan officially launching this premium bourbon whiskey nationwide on March 31, 2026. To commemorate this milestone, the “Wild Turkey American Classic Market” event will take place from April 10 to 12, 2026, at SHIBUYA CAST.SPACE & GARDEN. This event promises a rich experience, combining the allure of American classics with vintage culture, allowing attendees to delve into the fascinating history and exceptional flavor of Wild Turkey Bourbon 101.

Experience the American Classic World

At the Wild Turkey American Classic Market, visitors will have the chance to not only enjoy the full-bodied and robust flavor of Wild Turkey Bourbon 101 but also immerse themselves in the brand's rich heritage of American classic culture intertwined with vintage flair. The outdoor area, a free access space, will come alive with bourbon tastings, music, and classic American food. Guests can indulge in highballs made with Wild Turkey Bourbon 101 from food trucks and receive a complimentary drink when they share their experience on social media.

Outdoor Area Attractions

Inside the outdoor ‘GARDEN’ area, participants can taste the distinct flavors of Wild Turkey Bourbon 101 in a vibrant, sensory-rich atmosphere. Besides enjoying delicious hot dogs from various food vendors, they can also participate in lively DJ performances and browse through an array of vintage records and American goods.

Highlights of the Indoor Area

The indoor area, dubbed ‘SPACE,’ presents a unique collaboration with the Vintage Collection Mall (VCM), one of Japan's largest vintage platforms. This space will showcase four well-regarded vintage shops, offering a variety of treasures for shopaholics who appreciate nostalgia. Visitors can shop while enjoying a bourbon highball, and those who purchase vintage items will receive a free drink voucher to enhance their experience.

Event Details

• - Event Name: Wild Turkey American Classic Market
• - Dates: April 10 (Fri) - April 12 (Sun), 2026
• - Time: 11:00 AM - 8:00 PM (Last Order: Food 7:30 PM, Drink 7:45 PM)
• - Location: SHIBUYA CAST.SPACE & GARDEN
• - Entrance Fee: Free

Note: Indoor areas may have entry restrictions and may require a ticket system during peak times.

The Journey of Wild Turkey Bourbon 101

Wild Turkey Bourbon 101 is the flagship product of Wild Turkey, a brand revered for its strong roots in the American bourbon tradition. This bourbon is crafted with great attention to detail, maintaining a commitment to “the right way of making it” for over 60 years. The whiskey is bottled at 101 proof, ensuring a bold flavor that can be enjoyed straight, on the rocks, or in cocktails without losing its distinctive character.

Notable Features:

• - High Alcohol Content: Bottled at 101 proof (50.5% alcohol), it delivers intense flavor with every sip, perfectly designed for sipping or mixing.
• - Aged to Perfection: Aged in charred American white oak barrels for 6 to 8 years, the bourbon showcases rich flavors of caramel, vanilla, and oak, that only aging can develop.
• - Complex Mash Bill: The recipe includes a high proportion of rye, delivering the signature spiciness that Wild Turkey is celebrated for.

Tasting Notes:

• - Aroma: A warm blend of vanilla, cinnamon, and oak.
• - Flavor Profile: The initial sweetness of vanilla and caramel transitions into a powerful evolution of oak and baking spices.
• - Finish: A lingering, satisfying aftertaste of spices and a hint of orange peel, characteristic of Wild Turkey bourbon.

Product Overview

• - Product Name: Wild Turkey Bourbon 101
• - Volume: 700 ml
• - Alcohol By Volume: 50.5% (Label states 50%)
• - MSRP: ¥3,150 (tax excluded) / ¥3,465 (tax included)
• - Country of Origin: United States

Join us from April 10 to 12, 2026, for a memorable celebration of Wild Turkey Bourbon 101 and immerse yourself in the unique blend of American culture and vintage nostalgia at the Wild Turkey American Classic Market. Don’t miss out on this extraordinary event!