#Waccel #Local Innovation #BUDDICA

Unveiling Growth Strategies for Regional Brands

On November 11, 2025, the third edition of the Local Innovation Conference took place at the Tokyo Dome Roller Skate Arena. Organized by the social business community Waccel, which operates out of Shibuya, Tokyo, the event aimed to delve into the intersection between urban and rural business landscapes under the theme of connecting the future of rural and urban areas. The session was moderated by Waccel’s General Producer, Tomoaki Sumitani, featuring a key presentation by Yusaku Nakano, the CEO of BUDDICA.

Highlights of the Session

In his session, Yusaku Nakano shared his extensive insights on evolving regional brands, highlighting the standards behind management decisions and the intricate processes of value creation. This hands-on approach provided participants with practical tips and methodologies for building and promoting their own brands. Many attendees reported gaining invaluable inspiration for brand development through Nakano's discussion.

Background of the Conference

As the spotlight shines on the enhancement of local businesses and revitalization of regional economies, the Local Innovation Conference serves as an important platform. The event facilitates dialogue among leaders and entrepreneurs who are at the forefront of local innovation, seeking to discover new models for rural revitalization. The focus this year was on nurturing regional brands and strategizing how to deliver them nationally and globally.

Objectives of the Conference

1. To present insights into creating new value through collaboration between urban and regional areas.
2. To share processes and mindsets vital for the growth of brands emerging from local communities.
3. To increase the number of stakeholders involved in regional revitalization through participant interactions.

Key Discussion Points

During the session led by Sumitani, discussions spanned various key themes, including:

• - Essential pillars for building regional brands.
• - Value systems critical for management decisions.
• - Nakano's own journey in brand formation.
• - Strategies to elevate brand value through collaboration with urban sectors.

Attendees expressed appreciation for the clarity brought to the essence of branding, with one participant stating, “The process of sincerely engaging with customers is at the heart of brand essence.