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A Bountiful Harvest Awaits

The pear orchards in the Pacific Northwest have become a hive of activity as the 2025 harvest unfolds. Thanks to a mild winter and favorable growing conditions, the season appears exceptionally fruitful, with yields projected to exceed those of 2024 by a staggering 60%. This forecast is not only thrilling for the growers but speaks volumes about the commitment and passion of the pear industry.

CarrieAnn Arias, the president and CEO of USA Pears, shared her excitement about the fresh crop, stating that growers in Washington and Oregon are eager to introduce over 10 different varieties of pears to the market. This enthusiasm is palpable as they look forward to a supply that will last well into 2026. The bountiful yields come at a crucial time, especially with the recent news concerning the closure of the industry's largest canner, which had raised concerns about the market's stability.

In response to these industry fluctuations, the U.S. Department of Agriculture has stepped in with a proactive measure, making available up to $20 million to support Northwest Bartlett pear growers. This relief effort, through a Section 32 purchase, reflects the collaborative approach needed to ensure that the industry not only survives but thrives.

Moreover, USA Pears is undertaking a significant brand refresh this year, unveiling a new logo along with unique consumer insights aimed at boosting pear consumption. This initiative sets the stage for pears to establish themselves as a favored fresh fruit snack among consumers nationwide.

Embracing Health with Pears

Arias emphasizes the nutritional value of pears, highlighting their reputation as a fiber-rich choice for health-conscious consumers. To further amplify this health message, USA Pears has welcomed Barbara Ruhs, a registered dietitian nutritionist, to their team. Ruhs's focus will be to elevate the health profile of pears, demonstrating their importance in a balanced diet. She notes, "With fiber increasingly recognized as a key component of a healthy diet, it’s the perfect time for pears to shine."

Indeed, fiber is enjoying newfound attention as people shift away from processed foods. With each medium pear offering about 20% of the recommended daily fiber intake, fruit lovers are discovering the unique culinary versatility pears bring. They can be a delightful addition to smoothies or an elegant pairing on charcuterie boards, enhancing both flavor and texture in countless dishes.

Tips for Enjoying Fresh Pears

As the pear harvest stretches into fall, knowing how to properly store and ripen pears is crucial for consumers wishing to enjoy their fresh fruit longer. Unlike many fruits, pears mature off the tree, developing full flavor at room temperature. An easy way to check for ripeness is to gently squeeze near the stem; a little give means the pear is ready to eat. For additional tips on ripening, recipes, and nutritional information, consumers can visit www.usapears.org.

About USA Pears

Pear Bureau Northwest, doing business as USA Pears, has been promoting the fresh pears grown across Washington and Oregon since 1931. The organization represents over 700 grower families and plays a pivotal role in marketing efforts to ensure the success of pears in stores globally. Their dedication to providing tailored marketing and merchandising solutions showcases their commitment to the pear industry's growth and sustainability. As the 2025 harvest kicks off, the optimism surrounding USA Pears is palpable, heralding a promising year for both growers and consumers alike.