TORIHADA Receives Mizuho Innovation Award Honoring Creative Platforms

TORIHADA Wins Mizuho Innovation Award

In a significant achievement for the company, TORIHADA, under the leadership of CEO Eikyou Wakai, has been awarded the prestigious "Mizuho Innovation Award 2025.1Q". This accolade, hosted by Mizuho Bank, is dedicated to recognizing promising innovative companies and is a testament to TORIHADA's ongoing commitment to enhancing the creator economy. The bank's initiative aims to support the growth of startups by evaluating their business model advantages, team strengths, and potential for expansion every quarter.

Mizuho Innovation Award Overview

Established in October 2017, the Mizuho Innovation Award was created with the goal of encouraging and supporting startups that are pushing the envelope in innovation. The award not only acknowledges the achievements of these companies but also pairs them with opportunities for business matching with larger corporations, further facilitating their growth and success.

Why TORIHADA Stands Out

The decision to award TORIHADA was influenced by its substantial impact in the realm of influencer marketing. The company is known for its vertical short video influencer marketing service dubbed "TORIHADA", and it operates one of the largest influencer agencies in Japan, "PPP STUDIO". With a growing roster of clients from major advertising agencies and companies, TORIHADA has established itself as a leader in influencer marketing.

TORIHADA's innovative spirit extends beyond just marketing services; the company has also launched "FANME", a platform designed specifically for creators. This initiative is vital for the expansion of the creator economy, empowering individuals and fans alike to connect in meaningful ways.

Future Direction and Commitment to Growth

In light of receiving the Mizuho Innovation Award, TORIHADA is determined to accelerate its growth. The company emphasizes its goal of developing products and services that are in line with the individualistic ethos of contemporary society. The ethos of TORIHADA is firmly rooted in a vision of creating a social infrastructure that supports a society where everyone can be a creator.

According to comments from Mizuho Bank, TORIHADA's combination of influencer marketing expertise and its impactful new initiatives is what made the company a deserving recipient of this award. The bank is hopeful that TORIHADA will continue to thrive and ultimately achieve its mission of becoming Japan’s leading creator economy company.

Company Overview

TORIHADA's headquarters are located in Shibuya, Tokyo, and its CEO, Eikyou Wakai, is dedicated to driving the company's vision forward. Beyond its main offerings, TORIHADA also leverages its proprietary creator database, Pythagoras, which assists in providing short movie marketing services to advertisers.

Furthermore, its subsidiary, PPP STUDIO, supports and manages creators who thrive on short video platforms. PPP STUDIO is driven by the vision of “Let’s unleash talent,” and focuses on enabling creators to establish their brands, operationalize partnerships, and engage in marketing activities. With over 3,000 associated creators and a total follower count exceeding 310 million, TORIHADA is poised for sustained growth in this dynamic sector.

For more information on TORIHADA and its innovative services, you can visit the official corporate websites: TORIHADA and PPP STUDIO. Additionally, fans and creators can engage through their media portals and the innovative communication platform, FANME.