#Japan #AI Robotics #Minato, Tokyo #Brighte #3D SILK STRAIGHT IRON

Brighte’s 3D SILK STRAIGHT IRON: A New Era in Hair Styling

On January 6, 2026, Ai Robotics Co., Ltd. proudly launched its latest beauty appliance, the 3D SILK STRAIGHT IRON, under its acclaimed brand Brighte. This innovative hair iron has not only changed the game for hair straightening but has also made quite a splash by obtaining the number one spot in daily rankings on Rakuten, Japan's largest online shopping platform, within the home appliance category. The 3D SILK STRAIGHT IRON achieved an impressive four titles on its launch day, asserting its dominance in several categories including beauty and health appliances, demonstrating its exceptional design and functionality.

The success of Brighte’s new hair styling tool can be attributed to its unique approach to straightening hair. Traditionally, flat irons offered only a basic straightening effect. In contrast, Brighte’s 3D SILK STRAIGHT IRON aims to create a nuanced straight style that transforms flat hair into a radiant and voluminous look. With Brighte's advanced beauty technology, this next-generation iron incorporates 3D silk panels designed to evenly distribute heat across the hair strands. This ensures minimal damage while achieving a sleek, shiny hairstyle that mimics a professional salon finish.

One standout feature of the 3D SILK STRAIGHT IRON is its dual ion technology, which actively reduces frizz and flyaways. The design of the appliance optimally controls heat and pressure, allowing for a fluffy root and soft ends, sculpting hair into a sophisticated, dimensional shape. Additionally, its innovative heating technology helps maintain hair color, reducing color fading by approximately 58% when compared to conventional models, prolonging that salon-fresh vibrancy.

Product Overview

• - Product Name: 3D SILK STRAIGHT IRON
• - Colors Available: Black, Gray, Brown
• - Price: 19,800 yen (tax included)
• - Purchase Locations: Available at major electronics retailers, e-commerce platforms (Rakuten, and others), and the official Brighte brand website.
• - Product Details URL: Brighte Official Site

The product launched in Black on January 6, 2026, with Gray and Brown variants set to be released successively as they become available.

Specifications

• - Model Number: BRT-3D138
• - Rated Voltage: AC100–240V (suitable for overseas use)
• - Size: W285mm × D33mm × H36mm
• - Weight: Approximately 248g
• - Plate Temperature: 110–200℃
• - Power Consumption: 43W
• - Cord Length: Approximately 2m

About Brighte

Brighte stands out as a beauty appliance brand with a mission to create “unique products that no one has seen before.” The brand focuses on developing highly sophisticated and precise beauty technology while emphasizing a customer-centric approach. With a commitment to creating beautifully designed products, Brighte aims to enhance individual confidence and radiance, presenting users with never-before-seen options for their beauty regimen.

About Ai Robotics

Ai Robotics Co., Ltd. utilizes cutting-edge AI technology to continuously generate direct-to-consumer (D2C) brands. Currently, the company operates several key brands, including skincare brand Yunth, beauty appliance brand Brighte, and hair care brand Straine. Expanding their product portfolio, Ai Robotics is on an ambitious path to redefine beauty and personal care across the industry.

For anyone looking to elevate their hair styling game with the latest technology, the 3D SILK STRAIGHT IRON by Brighte offers the perfect blend of efficiency, style, and innovation.