#USA #Bentonville #Formula 100 #Bike Fest #Test Team

Formula 100's New Test Team Program

A New Era for Bicycle Care Products

At this year’s Bentonville Bike Fest, held from May 23rd to May 25th, 2025, Formula 100, a well-known brand in performance bike care solutions, unveiled its innovative Test Team Program. The event, famous for attracting cycling enthusiasts and professionals alike, served as the perfect backdrop for Formula 100 to connect with hundreds of new applicants eager to contribute to the future of bicycle maintenance and care.

Formula 100 has a strong reputation for delivering Precision German Formulations, and its products are widely respected in the biking community. The new Test Team offers selected members the unique opportunity to play an active role in the development of new bike care products. By collaborating directly with key players, including Pro Team athletes, chemical engineers, and application technologists, participants will contribute valuable insights that will shape the future of bike care formulations.

Inclusion and Innovation

Seth Kendall, the Brand Director at Formula 100, emphasized the importance of diverse perspectives in product development. “Our Test Team is the best way we have to include a variety of voices and perspectives in our product development process,” he stated. The Test Team is not merely a group but a pathway for dedicated riders to potentially join the elite Formula 100 Pro Team, which includes recognized athletes such as Cam Zink and Nicholi Rogatkin.

This initiative underscores the company’s commitment to continuous innovation and improvement. Team members are encouraged to share their real-world experiences and feedback, which are crucial to ensuring that Formula 100’s products consistently meet high industry standards.

Benefits for Team Members

Participants selected for the Formula 100 Test Team will enjoy an array of benefits, including:

• - Early Access to new products.
• - The chance to provide feedback on products currently in development.
• - Discounts on gear and custom Formula 100 apparel.
• - Opportunities to access affiliate programs and receive support at various bike events nationwide.

Whether they are content creators, emerging athletes, bike mechanics, or community organizers, riders from all backgrounds are strongly encouraged to apply. Formula 100 is dedicated to fostering a diverse community of cycling advocates.

Expanding Availability and Compatibility

One of the standout features of Formula 100 products is their versatility. They are designed to be compatible with a wide range of bicycles and eBikes across various disciplines, including road cycling, gravel riding, mountain biking, BMX, and trials riding. The company is rapidly increasing its retail presence, with products available through its website, Amazon, and major bike shops and distributors.

In conclusion, the launch of the Test Team Program marks a significant step forward for Formula 100, as it seeks to enhance its product offerings through community involvement and innovative perspectives. With a commitment to providing top-notch products for bike care, the brand continues to cultivate a dedicated and diverse cycling community.

For more information or to apply for the Test Team, interested riders can visit www.formula100.com/testteam.