Introducing Earthrise: A Limited Edition Environmental Watch
About Vintage, a distinguished watch brand from Denmark, announces the launch of the
Earthrise, a remarkable timepiece created in collaboration with WWF Denmark (World Wildlife Fund). Scheduled for release on
April 22, 2025, coinciding with Earth Day, this exclusive watch will only be available until
June 30, 2025. A notable 25% of the proceeds from each watch sold will be donated to conservation efforts, including initiatives to protect 31 endangered species featured on a daily calendar printed on the watch.

A Symbolic Connection to Earth and Space
The Earthrise dial captures a powerful view of Earth, taken from a photograph by Apollo 8 astronauts, marking humanity's first glimpse of our planet from space. This iconic image serves as a poignant reminder of Earth's fragility and beauty. By integrating this vision into a timekeeping device, About Vintage aims to naturally raise awareness of our responsibilities toward the future, crafting a strong message about environmental stewardship.
A Daily Reminder of Endangered Species
In a unique twist, the watch features a calendar disk that substitutes traditional date markers with representations of 31 endangered animals. Each day, a different creature is revealed, allowing owner to subtly engage with issues of biodiversity and the passage of time. This thoughtful design weaves moments of environmental consciousness into daily life or enhances aesthetic values.
Illuminating the Watch Design
The
Super-LumiNova® coating on the Earth and hour markers shines bright in the dark, reminiscent of a glowing Earth in the cosmos. This innovative fusion of design and functionality transforms the watch into a work of art by day, while providing practical utility with an enchanting visual experience at night.
About Vintage's Commitment to Sustainability
With a longstanding commitment to environmental awareness, About Vintage has partnered with organizations like the Turtle Foundation, focusing on the protection of endangered turtles. The philosophy of producing only as needed—through a
Made-to-Order business model—further exemplifies their dedication to sustainable practices, countering a disposable culture and emphasizing craftsmanship that lasts.
This collaboration with WWF Denmark is viewed by About Vintage as a natural progression in their mission. It represents not just a limited partnership but a tangible manifestation of the brand's core values honed over years. The Earthrise model, like others with eco-conscious design, reflects a commitment to eliminating waste through production only in response to demand.
For enthusiasts eager to catch every detail about new limited releases or to secure periods of limited availability like Earthrise, signing up for the About Vintage newsletter is highly advisable.
Watch Specifications
- - Movement: Miyota 8215 Automatic with a 42-hour power reserve. Average daily deviation of -20 to +40 seconds. Features hacking and stop second functionality.
- - Size: Dial size of 41mm; thickness of 13.8mm; lug width of 20mm.
- - Material: Constructed with surgical 316L stainless steel, known for its hypoallergenic properties, ensuring comfort on the wrist. Each piece features an individual serial number and a screw-down case back.
- - Crystal: Dome-shaped sapphire crystal with anti-reflective coating, assuring resistance against scratches.
- - Water Resistance: 20 ATM / 200 METERS, suitable for diving.
- - Price: Priced at ¥79,600 (including tax and shipping), with 25% allocated for WWF donations.
- - Shipping Timeline: Expected shipping in October, with the first 300 pre-orders shipped in July.
To Learn More
Discover this environmentally conscious watch and its significance by visiting the
Earthrise product page.