#United States #Los Angeles #Mezcal #PERRO VERDE #Advisory Committee

PERRO VERDE Expands Horizons with Strategic Advisory Committee

PERRO VERDE, renowned as the premier sipping mezcal on the market, is embarking on an exciting new chapter in its journey. On November 19, 2025, the company announced the formation of a strategic advisory committee featuring industry luminaries with years of experience across various sectors. This initiative aims to propel PERRO VERDE into its next phase of explosive growth.

A Team of Industry Trailblazers

The assembled advisory committee is a powerhouse of talent, boasting over 60 years of combined experience in the spirits industry and beyond. This incredible lineup includes:

• - Gregorio Gutierrez: Former President of Diageo US Spirits and consultant at McKinsey, bringing expertise in consumer goods and consulting.
• - Isaac Lee: Chairman and CEO of HYBE America, known for his leadership in media and entertainment.
• - Lindsay Held: Co-Founder of ReserveBar, an e-commerce leader in premium and luxury spirits.
• - Janzen Eagler: Currently the VP of Casa Malka Tequila, he has a solid history of success as an operator and entrepreneur in the spirits sector.
• - Chris Badenhoop: Former Director of Corporate Ventures for Constellation Brands, offering insights from a finance and mergers & acquisitions perspective.
• - Sona Bajara: A marketing expert with a strong background in wine and spirits, beauty, and consumer packaged goods.
• - Mark Federighi: A seasoned executive with extensive experience at leading brands like Gallo, Diageo, and PepsiCo.
• - Juan Mora: Managing partner of Carabella Capital and co-founder of LA3C, providing strategic advice to artists and entrepreneurs.
• - Tina Reejsinghani: Currently the Global CMO for Reed's Inc., she has previously held positions at leading companies in the luxury and spirits sectors.

The Vision Ahead

Juan S. Rodriguez, CEO of PERRO VERDE, expressed enthusiasm regarding this strategic move, remarking, "This is a dream come true. At this pivotal moment, having such remarkable thought leaders join us will help elevate the brand. I eagerly anticipate the collective achievements we can accomplish, impacting not only PERRO VERDE but also the mezcal industry as a whole!"

With this esteemed board’s diverse acumen in areas such as communications, luxury markets, venture capital, entertainment, and operations, it’s clear that PERRO VERDE is positioning itself strategically for both growth and sustainability in the competitive spirits landscape.

Craftsmanship at Its Core

Founded on a rich heritage of 120 years in Tlacolula, Oaxaca, PERRO VERDE mezcal symbolizes complexity and artistry. The brand prides itself on crafting unique mezcals using carefully selected agave plants, blending wild, rare, and cultivated varieties. This unique approach ensures a product that not only stands out in taste but also emphasizes quality without the overwhelming smokiness often associated with mezcal.

Currently, PERRO VERDE is available in California and Wisconsin at select retailers, and it is also accessible nationwide via online sales platforms. The strategic guidance from the advisory committee is anticipated to catalyze expansion, enhancing both visibility and market share as the brand forges ahead.

As PERRO VERDE continues to build its legacy, it invites spirit enthusiasts to explore their unique offerings and engage with the brand through their website and social media platforms. The future is bright as PERRO VERDE embraces the opportunity for growth and innovation within the mezcal market.