Loftware's Acquisition of BL.INK Enhances Product Identification and Packaging Solutions

Loftware Strengthens Its Product Identification Solutions

In a strategic move to enhance its capabilities in product identification within the supply chain, Loftware, a leader in modernizing this domain, has announced the acquisition of BL.INK. This acquisition aims to offer advanced solutions that will improve production data management and enhance customer engagement. The main goal of this merger is to empower brands with secure, scalable, and data-driven solutions that streamline digital interactions and improve customer connections.

Loftware’s acquisition is not just a business expansion; it represents a significant investment in the future of product identification and packaging technology. By integrating BL.INK’s robust link management platform, Loftware is set to offer an end-to-end solution for its clients, covering everything from new product development and supplier management to distribution and customer engagement, while also focusing on manufacturing and warehouse management.

Jim Bureau, the CEO of Loftware, stated, "Every link in the supply chain is critical for the precise and consistent manufacturing, storage, and shipping of products to meet consumer demand and standards. This acquisition strengthens our ability to support customer experience across the entire supply chain. The management of links, dynamic QR codes that never expire, and code-less digital product passports are vital, especially in sectors where products, packaging, and digital content are increasingly interconnected. Adding BL.INK's powerful solutions to our portfolio enables us to assist global brands in creating transparent, reliable, and data-driven connections between people and information."

BL.INK brings a suite of products that assists international teams in creating and managing shortened URLs and QR codes with consistent and structured data. This not only simplifies the tracking of campaigns but also provides real-time data insights. Their code-less DPP platform allows brands to generate millions of product microsites in mere minutes, pulling data from existing sources to share with consumers effectively. Additionally, BL.INK’s renowned link management platform integrates seamlessly with existing workflows and tools, supporting multiple users and roles, and delivers unparalleled security for compliance in the most demanding sectors.

The CEO of BL.INK, Andy Meadows, commented, "At BL.INK, we simplify the links between people and information. Our platform enables businesses to create, manage, and analyze short links and QR codes with unmatched precision, ensuring every interaction is seamless, data-driven, and secure. This acquisition marks a significant step for our company, expanding our reach and enhancing the value we provide to our clients. By combining our expertise in enabling brands to connect with consumers through connected packaging with Loftware's established reputation for ensuring authenticity, compliance, and traceability in a connected supply chain, we are poised to provide an end-to-end solution that empowers businesses to innovate, enhance traceability and compliance, and engage consumers meaningfully."

About Loftware

Loftware is equipped to tackle diverse challenges—be it digital transformation, time-to-market concerns, or brand authenticity. They grasp the intricacies of global supply chains and recognize that every item produced and shipped reflects a brand’s identity. Their end-to-end cloud-based labeling platform assists companies of all sizes in managing labeling across their operations and supply chains effectively. Furthermore, Loftware helps businesses navigate evolving customer compliance issues and regulations. With a global presence and offices in the USA, UK, Slovenia, China, and Singapore, Loftware services various sectors, including automotive, chemicals, clinical trials, consumer products, electronics, food and beverage, manufacturing, medical devices, pharmaceuticals, and retail.

About BL.INK

Founded in 2008, BL.INK is a prominent enterprise link management platform focused on enhancing customer experience for Fortune Global 500 companies. It allows organizations to utilize branded links, custom QR codes, and comprehensive link management analytics to engage customers, deliver essential insights, and optimize customer-centric experiences online. BL.INK is the preferred choice of top companies looking to navigate the complexities of digital transformation and international standards. Their commitment to advancing GS1 digital links and product digital passports guarantees unmatched consumer traceability, transparency, and trust for global brands. For more information about BL.INK, visit https://BL.INK.