#Japan #Tokyo #Fwee #Glow Jelly Pot #Best Cosmetics

Fwee's Glow Jelly Pot Dominates @cosme Best Cosmetics Awards 2025

The much-anticipated @cosme Best Cosmetics Awards for the first half of 2025 has unveiled its winners, and the spotlight is on Fwee, the innovative South Korean cosmetics brand. Their signature product, the Glow Jelly Pot for lips and cheeks, clinched the first place in the Lip and Cheek category, marking a significant achievement in the competitive beauty space.

About Glow Jelly Pot

The Fwee Glow Jelly Pot is celebrated not just for its eye-catching design but also for its exceptional formula. Available in 19 vibrant shades, this versatile product is priced at 1,870 JPY (tax included) and is designed to provide a luscious, plump appearance when applied to the lips and a dewy, luminous finish on the cheeks. Its texture, akin to a memory foam, provides a uniquely smooth application that ensures an effortless transition from lips to cheeks.

Application and Versatility

What sets this product apart is its adaptability. Users can create a richly pigmented lip look or a soft, translucent blush just by tapping a finger on the formula. This two-in-one capability makes it perfect for creating fresh, fruity makeup looks, appealing especially to those who value convenience and efficiency in their beauty routine.

Celebrating the Award with a Social Media Campaign

To commemorate this achievement, Fwee is launching a social media campaign across several platforms:

• - Instagram: Participants can follow Fwee’s official Instagram account, repost the campaign post on their stories, and stand a chance to win their favorite shade of the Glow Jelly Pot along with a silicone lip brush. Bonus points for sharing personal photos with the product!
• - X (formerly Twitter): Similarly, users can follow their official X account, repost the campaign post, and share their experiences with the product to increase their chance of winning.

The campaign runs until June 22, 2025, closing at 23:59.

Fwee’s Vision and Market Expansion

Fwee embraces the slogan “Feel your moment,” emphasizing the importance of transforming everyday moments into something special. The brand’s innovative approach has led to the development of unique products, such as the Fwee Lip and Cheek Blurry Pot, which offers a fluffy, soufflé-like finish, and the Fwee 3D Voluming Gloss, known for achieving luscious, glossy lips in a single swipe. Such products have gained immense popularity, particularly among younger audiences.

In April of this year, Fwee expanded its retail presence with the opening of its second store, Fwee Agit OSAKA, following the success of Fwee Agit TOKYO. The new location has seen overwhelming demand with customers waiting in line for over an hour to enter, showcasing the brand's growing influence and popularity.

Company Information

Fwee operates under BENOW JAPAN and is led by CEO Kim Dae-Young. Headquartered in Tokyo with a strategic focus on innovation and quality, the brand is carving out its niche in the competitive cosmetics market. They have established a robust presence on various online platforms, including Qoo10, Amazon, and Rakuten, making their products widely accessible.

Fwee’s ability to innovate while building a loyal customer base places it among the leaders of the Korean cosmetics market, promising exciting developments for beauty enthusiasts around the globe.