RumbleOn Transitions to RideNow Group with Headquarters Shift and New Operations Framework

RumbleOn Rebrands as RideNow Group

In a pivotal announcement dated August 13, 2025, RumbleOn, Inc. (NASDAQ: RMBL) has officially transformed into RideNow Group, Inc., adopting a new ticker symbol, RDNW. This strategy corresponds with the company's recent earnings report for Q2 2025, highlighting a host of shifts intended to enhance operations and customer service.

Michael Quartieri, the CEO of RideNow Group, emphasized that this rebrand serves more than just a change of name and stock symbol; it is a step toward aligning the company’s identity with the brand that customers have grown to recognize. The rebranding aims to tap into the company’s roots while ushering in necessary operational strengthening, ultimately positioning RideNow for sustained growth. Quartieri stated, "By returning to our roots and strengthening our operations, we are positioning RideNow Group for long-term growth and ensuring our customers enjoy a consistent, exceptional experience."

A significant aspect of the rebranding includes RideNow Group's relocation of headquarters from Irving, Texas, to Chandler, Arizona. This strategic move consolidates leadership and support functions in a centralized location, fostering a unified corporate culture that aligns with the company's operational structure.

Central to the company’s redefined purpose is the introduction of the “RideNow Way,” a business framework built on three essential pillars: Entrepreneurial Spirit, Customer Experience, and Operational Excellence. This framework is designed to guide both dealership leaders and staff in enhancing operational efficiency across all RideNow locations. According to Cam Tkach, COO of RideNow Group, the objective is to consistently exceed customer expectations by providing a broad range of powersports products and services catered specifically to passionate riders. He asserted, "Success for us is when every customer encounters the same high level of service, experience, and excitement at any RideNow location, fueling our growth and reinforcing our commitment to the powersports community."

The introduction of the RideNow Way signifies a crucial step in creating a robust foundation aimed at addressing the current market landscape. Quartieri highlighted that simplifying the company's structure and cultivating a performance-driven culture would serve as an essential platform for long-term success. "Our team is energized, our strategy is clear, and our focus is firmly on delivering value for our customers, employees, and shareholders," he commented.

For further insights on RideNow Group and its offerings, interested parties can visit www.RideNow.com. As the largest powersports retail group in the United States, RideNow Group not only facilitates sales of new and used motorcycles, ATVs, and other powersports vehicles but also provides financing and insurance services tailored to customer needs. RideNow's pioneering use of proprietary technology ensures seamless purchasing processes for pre-owned vehicles, bolstering its market leadership.

In conclusion, the rebranding of RumbleOn to RideNow Group marks a significant strategic change intended to enhance customer experience and operational excellence while propelling growth in the powersports arena.