Cindy Curry Joins adMarketplace as Chief Financial Officer to Drive AI-Driven Growth
adMarketplace Welcomes Cindy Curry as New CFO
In an exciting development within the advertising industry, adMarketplace, a recognized leader in native search advertising, has announced the appointment of Cindy Curry as its new Chief Financial Officer (CFO). This strategic move positions the company to harness innovative financial strategies as it looks to amplify its growth through advanced technologies.
Experience and Vision
Cindy Curry arrives with over 20 years of expertise in various finance leadership roles, particularly in media and advertising sectors. Her most recent position was as Global CFO at Rakuten Advertising, where she skillfully navigated the integration of multiple acquired firms while spearheading financial transformations and operational improvements. Prior to her tenure at Rakuten, she served as CFO at BBDO, which is part of Omnicom, focusing on enhancing financial performance and streamlining finance operations across international markets.
Her diverse background has not only made her proficient in managing finances but has also equipped her with a keen understanding of aligning financial strategies with business growth. Cindy has consistently built and led high-performing finance teams, collaborated with commercial leaders, and sought innovative ways to optimize operational efficiencies.
New Era for adMarketplace
As adMarketplace continues to pioneer in native search solutions, Jamie Hill, the company's Chairman and Co-CEO, expressed excitement over Cindy's addition to the leadership team. Hill emphasized the importance of her extensive experience in creating transformation within organizations, stating, “Her proven track record will be invaluable as we continue to scale and innovate.”
Cindy also shared her enthusiasm about this new role, noting, “Harnessing the power of AI and advanced analytics, we have an incredible opportunity to drive smarter financial strategies, unlock new growth, and deliver even greater value to our partners.” Her commitment to leveraging AI insights is expected to set adMarketplace apart in a competitive landscape, empowering both advertisers and publishers in the process.
The Mission of adMarketplace
Founded over 25 years ago, adMarketplace has positioned itself at the forefront of native search advertising, delivering ads that blend seamlessly into platforms that consumers actively use. The company boasts a two-sided marketplace, making it a leading partner for major advertisers while also serving as a monetization resource for publishers on the open web.
The mission of adMarketplace is to create meaningful consumer journeys through relevant native search advertising, with a goal to measure media value transparently and deliver standout performance at scale. With Curry onboard, the company is poised for innovative momentum and transformative strategies that may reshape the landscape of native search advertising.
By integrating advanced analytics and a customer-centric approach, adMarketplace aims to enhance engagement and effectiveness in their advertising solutions. The anticipation for upcoming developments is palpable as Cindy Curry navigates her role, and the industry watches closely.
To learn more about the company and its commitment to advancing the advertising experience, please visit the adMarketplace website or follow their updates on LinkedIn and Instagram.
Topics Business Technology）
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