Cottage Door Press Welcomes Sean Hynes as Executive VP of Sales to Drive Retail Growth

Exciting Changes at Cottage Door Press



Cottage Door Press, a renowned name in children's publishing, has made a significant move by appointing Sean Hynes as the new Executive Vice President of Sales. This strategic addition to their leadership team is expected to amplify the company's presence in the toy aisle, particularly with the launch of the innovative Luna StoryTime Projector—a versatile device designed to transform storytime into an enchanting experience for young readers.

A Leader with Vision



With a remarkable career spanning over 30 years, Sean Hynes brings a wealth of experience from the toy and consumer products industries. His extensive background makes him an ideal fit for Cottage Door Press, especially as it aims to expand beyond its established bookshelves into the dynamic world of toys. This new chapter signifies not just growth in product categories, but also a dedication to fostering a love for reading among children.

Dick Maddrell, CEO and founder of Cottage Door Press, expressed excitement over Hynes’ joining, stating, “We’re thrilled to begin this new chapter at Cottage Door Press with Sean, who possesses the experience and passion that will help carry our mission forward.” Maddrell emphasized the company's commitment to establishing a love for reading and creating lasting family connections through engaging products.

Hynes’ Proven Track Record



Before joining Cottage Door Press, Hynes served as the Senior Vice President of Sales at VTech, a global leader in electronic learning products. During his tenure, he was instrumental in significantly growing VTech's market share in various categories including infants, toddlers, and preschool toys. His leadership earned VTech multiple Vendor of the Year awards from key retailers—a testament to his ability to forge successful retail partnerships.

Additionally, Hynes played a pivotal role in the acquisition and integration of LeapFrog Enterprises, showcasing his capacity for strategic oversight and collaboration across diverse teams.

Prior to his impactful work at VTech, Hynes held leadership positions at several prominent companies, including Bandai Namco Toys and Hedstrom Corporation. In each role, he successfully delivered sales growth, spearheaded high-impact marketing initiatives, and strengthened retail relationships across multiple channels.

The Vision Ahead



In his new role at Cottage Door Press, Hynes is expected to utilize his strategic insights to fortify the company's market presence, enhance retail partnerships, and spearhead the launch of new and exciting product lines. The initial offering, the Luna StoryTime Projector, perfectly encapsulates the company’s mission. This innovative device not only serves as a storytelling tool but also as a means to engage children and cultivate their imaginations, while promoting a screen-free environment.

Cottage Door Press, since its inception in 2014, has dedicated itself to enriching the lives of readers through quality storytelling. Originally starting with a modest selection of titles, the company has rapidly expanded its catalog to include beloved children’s books, imaginative storytelling products, and a diverse range of adult lifestyle and activity titles. This growth underscores their commitment to bringing joy and connection to readers of all ages.

A Strong Commitment to Family and Education



As the world continues to evolve, especially in regards to children's media consumption, Hynes' appointment comes at a pivotal time. The introduction of unique products like the Luna StoryTime Projector aligns with modern families' desire for engaging educational tools that promote reading and interaction without screens.

In conclusion, Sean Hynes’ appointments symbolizes a bright future for Cottage Door Press. With a leader who has a strong track record of success in driving innovation and growth in the toy industry, the company is well-positioned to expand its reach and continue fostering a lifelong love of reading in children and their families.

For more information about Cottage Door Press and its upcoming products, check out their website or follow them on social media at @cottagedoorpress.

Topics Consumer Products & Retail)

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