株式会社ren: A New Identity Built on Connections and Collaboration

Introduction

株式会社クオーターバック, a prominent Japanese branding company, is undergoing a significant transformation. On July 1, 2025, the company will officially change its name to 株式会社ren (ren Inc.). This rebranding aligns with the company's evolving mission to foster deeper connections and collaborative efforts in the business landscape.

Background of the Name Change

Founded in 1985, 株式会社クオーターバック has spent nearly four decades addressing communication challenges for various corporate clients. The brand has evolved from being known for its advertising production to a comprehensive branding firm that focuses on the dynamics of human relationships through its brand concept known as 'Designing Connections.' In 2021, the company revamped its corporate identity to reflect this shift.

Historically, the name 'クオーターバック' derived from the strategic position in American football, symbolizing leadership and active involvement in problem-solving. The founder, セイジ中島, believed in the philosophy ‘satisfaction over profit,’ aiming to create worthwhile projects that foster meaningful collaborations.

However, in today's rapidly changing and unpredictable environment—often referred to as the VUCA world—this traditional approach has started to feel inadequate. The company recognized a shift was necessary to adapt to a time where strong leadership alone does not guarantee success. By emphasizing self-management and collective contributions toward shared goals, 株式会社ren aims to empower teams to thrive in this new era.

The Concept Behind 'ren'

The new name 'ren' is derived from the Japanese word ‘連,’ which embodies cooperation and mutuality. It reflects the belief that collaboration fuels progress, making it possible to uncover new potential for individuals and society alike. In a business ecosystem where nobody truly operates in isolation, effective communication is critical. The quality of interactions not only between team members but also across various departments and with clients significantly affects overall business outcomes.

Since the dawn of civilization, humanity has overcome challenges by working together. Unfortunately, today’s emphasis on economic efficiency has led to the fragmentation of tasks and a lack of focus on authentic communication. Ironically, despite advancements in technology and social media designed to enhance connectivity, a sense of 'invisible loneliness' permeates many workplaces.

The core question remains: can teams truly unite towards common goals without engaging in genuine dialogue? Will organizations sustain growth and find happiness without addressing disparities in communication? These are pressing concerns that 株式会社ren is looking to tackle.

Emphasizing Human Connections

In an era where business dynamics can often lead to feel isolated, 株式会社ren aims to rekindle the importance of human connections. There is vast potential in leveraging creativity and trust within teams, areas that are often underutilized in contemporary business.

Acknowledging the complexities of relationships, 株式会社ren is committed to exploring and innovating, ensuring that both employees and clients find value in genuine interactions. Their philosophical foundation leads them to believe that the intricacies of connection are not just challenging but also fascinating.

Conclusion

As the rebranding process unfolds, 株式会社ren invites all stakeholders to be part of this transformative journey. The ambition is to continue its research and practical initiatives while maintaining a sense of excitement and curiosity. The company is set on a path that not only spells a change in name but also a profound shift in vision—an approach that prioritizes and celebrates the connections that matter.