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Nutella® Celebrates Superfans for World Nutella Day

Every year on February 5th, Nutella fans from around the globe come together to celebrate their favorite hazelnut spread on World Nutella Day. This year, in honor of this special occasion, Nutella is rolling out exciting new ways to engage with its most passionate fans, offering a variety of limited edition prizes and contests.

What to Expect on World Nutella Day

This celebration combines social media engagement and a real-world experience at Nutella Cafe in Chicago. Fans can showcase their Nutella pride by adding “Nutella” to their social media bios and tagging @Nutella on Instagram. This year’s special prize is a stylish Loungefly Nutella Mini Backpack, which mimics the iconic design of the Nutella jar and will be awarded through a social media sweepstakes.

For those visiting the Nutella Cafe in Chicago, they can enjoy a sweet 20% discount on their purchase by simply showing that “Nutella” is included in their social media bio. It's a perfect excuse to indulge in a new exclusive menu item available for the day—a delightful World Nutella Day crepe topped with fresh strawberries and bananas.

A Message from Nutella Leadership

Noah Szporn, senior vice president of spreads at Ferrero North America, expressed his excitement, stating, “World Nutella Day is always such a special moment for the brand as we're able to celebrate and spotlight our passionate community of fans who spread their love for Nutella all year long.” He also mentioned the collaboration with Loungefly, stating it allows fans to creatively showcase their Nutella affection by wearing it as part of their everyday style.

The Loungefly Nutella Mini Backpack will also be available for purchase online on Amazon shortly after the celebration, offering a fantastic way for fans to carry a piece of their favorite spread wherever they go.

Join the Celebration

Nutella enthusiasts are encouraged to spread their love on social media. Fans can join the digital festivities by posting about Nutella on platforms like X (formerly Twitter) and Facebook using the hashtag #WorldNutellaDay. Enthusiasts can keep an eye on the official Nutella Superfan website for details on how to participate in the exciting activities planned for the day.

World Nutella Day originally began in 2007 when an American blogger, Sara Rosso, felt the need to create a special day for Nutella lovers to unite and share their passion online. This day has dramatically grown in popularity, evolving into a global celebration whereby fans share creative recipes, photos, and their love for the spread.

The Legacy of Nutella

Nutella, which was first introduced in 1964, is crafted with care and a strict selection of high-quality ingredients, leading to its worldwide adoration. With availability in approximately 160 countries, Nutella has expanded its product line to include tasty snacks such as Nutella Biscuits, Nutella B-ready, and Nutella Go, further solidifying its place in the hearts (and mouths) of millions.

Ferrero, the parent company of Nutella, has established itself as a leader in the sweet-packaged food industry since its founding in 1946 in Alba, Italy. Known for brands such as Ferrero Rocher, Kinder, and Tic Tac, Ferrero emphasizes quality and a commitment to sustainability across its operations worldwide.

Whether you are a dedicated Nutella superfan or a casual lover of the hazelnut spread, this World Nutella Day promises to be a delightful celebration of taste, creativity, and community. Don't miss out on your chance to participate in the festivities!

For more information on World Nutella Day and how to celebrate, visit www.nutellasuperfan.com.