#USA #Rewind It 10 #It's a 10 Haircare #Northeast #Fat Joe

Rewind It 10® Expands Retail Footprint with Launch at Stop & Shop

Rewind It 10, a pioneering brand in men's grooming products co-founded by Carolyn Aronson—who is also the founder and CEO of It's a 10 Haircare®, along with Jeff Aronson and the acclaimed musician and entrepreneur Fat Joe—has officially launched its products in all Stop & Shop locations across the Northeast. This strategic unveiling not only positions Rewind It 10 prominently within the retailer’s 'New Arrivals' section but also allocates dedicated space for the brand in the men's grooming aisle. This represents a significant retail expansion for Rewind It 10, which has been experiencing rapid growth in the men's grooming industry.

Designed to streamline men's grooming routines, Rewind It 10 prides itself on delivering professional-grade formulas derived from authentic Italian hair color. These products promise salon-quality results while avoiding the harsh ingredients and complicated processes typically associated with traditional hair dyes. Their user-friendly system effectively targets gray hair at the roots and offers a diverse range of natural-looking shades suitable for all hair and beard types.

Among its impressive roster of celebrity ambassadors are notable figures like N.O.R.E., the host of the popular podcast Drink Champs and a well-known musician; NFL star Travis Kelce; music mogul DJ Khaled; and many others including model Tyson Beckford and Latin Grammy award-winner Nicky Jam. These ambassadors not only elevate the brand’s profile but also resonate with consumers, enhancing the understanding of how at-home grooming can be effortless and stylish.

Jeff Aronson, Co-Founder of Rewind It 10, expressed enthusiasm about this latest partnership, stating, "Stop & Shop is a trusted name and one of the region's premier grocery retailers, making them an ideal partner as we continue expanding Rewind It 10's reach. This partnership is an exciting step toward making high-performance grooming solutions more accessible to men everywhere. We’re proud to align with a retailer that brings the same level of intention and quality to the shopping experience."

The launch in Stop & Shop signifies a continuation of Rewind It 10's rapid expansion strategy, following the brand's previous successful rollouts at Sally Beauty in the winter of 2023, CVS in autumn 2024, and Jean Coutu pharmacies in Canada in the spring of 2025. In less than two years, Rewind It 10 has positioned itself as a powerful contender in the men's grooming arena, supported by robust retail performance and an influential ambassador roster promoting its unique product offerings.

Founded by beauty industry trailblazers Carolyn Aronson, Jeff Aronson, and Fat Joe, Rewind It 10 aims to empower men with high-quality, easy-to-use hair and beard coloring solutions that foster individuality and self-expression. As they continue to establish their footprint in the retail market, consumers can now enjoy a seamless shopping experience at their local Stop & Shop store, reinforcing the brand's commitment to quality and accessibility.