#Japan #Nagoya #TVer #Metoree #ZAZA

Metoree's New Venture into TV Advertising

In a bid to enhance brand visibility and attract a broader audience, ZAZA Corporation has launched commercials promoting its industrial product comparison service, Metoree, on one of Japan’s largest catch-up streaming services, TVer. The advertisement officially commenced airing on February 17, aiming to connect with a more diverse user demographic.

Metoree has established itself as a premier platform, boasting an extensive database with over 500,000 industrial products spanning categories such as sensors, measurement instruments, machining tools, electronic parts, testing equipment, packaging materials, and electrical components. Serving engineers, researchers, and procurement professionals across Japan, Metoree plays a pivotal role in digitalizing and streamlining B2B operations.

Background of the TV Commercial Initiation

Previously, Metoree focused its advertising efforts primarily on traditional television channels in regions like Kanto, Tokai, Kansai, and Kyushu, receiving notable positive feedback. As viewing habits evolve with the rise of online platforms, the decision to collaborate with TVer is a strategic move to create additional touchpoints with potential users.

The vibrant TV commercial emphasizes the slogan, "If you're looking for industrial products, start with Metoree!" This campaign highlights the platform's strengths, including its vast selection and the number of companies involved, which totals more than 80,000. Through this initiative, Metoree seeks to present itself as the go-to resource for users struggling with product selection.

CM Overview and User Engagement

The commercial aims to effectively communicate the advantages of choosing Metoree for industrial product inquiries. It provides viewers with a new pathway: to consider Metoree as their first stop in product searches, thereby expanding its recognition among a wider audience.

The advertisement, titled "If You’re Looking for Industrial Products, Choose Metoree!", is not only informative but also visually appealing. Interested viewers can watch it on YouTube.

Profile of Ayako Tsukishima

Model Ayako Tsukishima stars in the Metoree ad. She began her career as a salon and show model over 14 years ago. As a freelancer, she now showcases her talent in various mediums, including corporate advertising, commercial campaigns, fashion, bridal modeling, and video appearances. Acclaimed for her beauty, Ayako can embody a range of expressions from soft elegance to high-fashion. Recently, she has been taking on roles that require acting, further expanding her artistic portfolio.

Metoree – A Comprehensive Marketplace

ZAZA Corporation operates Metoree, which is recognized as one of Japan's largest industrial product comparison services. It caters to a diverse clientele of engineers and researchers, offering products across over 7,000 categories. The platform features listings from more than 80,000 manufacturers and dealers, and it is available in multiple languages including Japanese, English, Spanish, French, German, and Korean.

ZAZA Corporation’s vision is to implement innovative solutions for B2B transactions, addressing industry-wide challenges and fostering value creation. The company's comprehensive approach defines its mission: "Implementing the Future."

ZAZA Corporation Overview

Founded on July 4, 2017, ZAZA Corporation is headquartered in Nagoya, Aichi Prefecture. Its core operations focus on running the Metoree platform and the travel platform airKitchen, among other business ventures. ZAZA is committed to revolutionizing the B2B marketplace and is affiliated with several prestigious academic and industry organizations.

For additional inquiries regarding ZAZA Corporation or Metoree, contact the Metoree Business Department at [email protected]. Explore more about Metoree on its website or engage with them across various social media platforms.