Rakuten Advertising Collaborates with Marcode to Combat Affiliate Fraud in Marketing Network

Rakuten Advertising and Marcode Join Forces Against Fraud

In a proactive move to secure its affiliate marketing network, Rakuten Advertising has announced a new partnership with Marcode. This collaboration aims to enhance the protection of affiliated brands against fraudulent practices such as link hijacking, keyword bidding, and cookie insertion.

Objective of the Partnership

Rakuten Advertising, a leader in the affiliate marketing landscape, has recognized the growing threats posed by link hijackers and trademark infringers. As part of their ongoing commitment to safeguard their network, they are integrating Marcode’s innovative Brand Protection module. This module leverages advanced technology to reveal hidden affiliate details on fraudulent websites, consequently allowing for quicker identification and removal of harmful actors.

How Marcode Enhances Protection

Marcode stands out with its robust analysis capabilities. The firm’s technology not only detects and bypasses cloaked links but also speeds up the takedown of illegitimate affiliates. This service is particularly crucial for Rakuten Advertising as they navigate through niche subnetworks that can often evade traditional monitoring.

Nick Stamos, CEO of Rakuten Advertising emphasizes the necessity of diverse protection options, stating, “Advertisers have a wide range of audiences, platforms, and priorities, so offering just one option for protection isn’t enough.” By utilizing Marcode’s resources, Rakuten aims to bolster brand and keyword security to fortify successful affiliate programs.

Commitment to Combatting Fraud

According to Andy Cooney, Co-Founder of Marcode, Rakuten has shown exceptional dedication in the fight against affiliate fraud. Through comparative tests, Marcode was able to detect fraud more effectively due to their increased search frequency and AI-driven analysis tools. This partnership not only signifies a strategic move but showcases Rakuten's firm stance against unscrupulous practices within the industry.

Future Implementations

Currently, Marcode's services are being rolled out to select advertisers within the Rakuten Advertising ecosystem, with plans to expand to a broader clientele in the near future. This is just one part of a larger strategy to deliver a suite of protective services tailored to various advertisers' unique needs.

About Rakuten Advertising

Rakuten Advertising operates at the intersection of performance-driven marketing solutions and industry-leading technology. As a division of Rakuten Group, Inc., which is publicly traded in Tokyo (stock number: 4755), the company has a global presence with offices across EMEA, APAC, LATAM, and North America. The emphasis on utilizing data to guide strategies ensures that advertisers can effectively connect with highly engaged audiences.

For more information, Rakuten Advertising invites inquiries through their website at RakutenAdvertising.com. This partnership with Marcode marks an essential step towards maintaining a secure affiliate marketing environment critical for sustaining brand integrity and consumer trust.

In summary, as the digital landscape continues to evolve, Rakuten Advertising is strategically positioning itself at the forefront of fraud prevention, ensuring that both advertisers and consumers can benefit from a safer online advertising experience.