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Getting Back to Routines: The Benefits of Frozen and Dairy Foods

As the festive season wraps up, many Americans are on the lookout for effective ways to readjust their grocery spending and minimize food waste while maintaining balanced nutrition. The key players in this transition back to everyday life are none other than frozen and dairy foods. With their extended shelf lives and convenience, these staples are perfect for busy schedules, helping individuals make the most of their purchases and avoid unnecessary last-minute shopping.

In today’s fast-paced environment, frozen and dairy foods offer a flexibility that is crucial as routines become more hectic. These products serve as dependable options for everything from daily breakfasts to quick weeknight dinners. Many consumers find that having a stock of versatile frozen items and dairy on hand can simplify meal preparation, allowing for creative solutions to everyday eating challenges without complicating the shopping process.

The Nutritional Focus of the New Year

At the beginning of the year, many adults proactively seek to enhance their nutrition habits. With a growing awareness of the importance of protein in their diets, shoppers are increasingly turning to eggs, dairy, and other frozen items to build satisfying meals and snacks. This shift in focus isn't just a fleeting New Year’s resolution—research shows that most adults feel more confident about achieving their nutritional goals when they rely on recognizable and easy-to-use foods.

Kate Landis, Senior Director of Marketing at the National Frozen & Refrigerated Foods Association (NFRA), emphasizes that January is a crucial month for establishing routines that work for individuals and families. “Frozen and dairy foods not only help people stock up with purpose but also stretch their food dollars while supporting a balanced nutritional regimen throughout the day,” she commented.

Small Changes to Simplify Meals

The key to easing back into a healthy routine lies in having dependable foods readily available. By incorporating a variety of frozen and dairy products into daily meals, individuals can create a structured eating plan that aligns with busy lifestyles.

The NFRA has launched its ReDiscover Dairy & Frozen initiative, which aims to assist consumers as they navigate post-holiday meal planning. This program includes a ReDiscover Dairy & Frozen Inspiration Guide, offering easy recipes, meal and snack ideas, along with practical tips to reduce waste and make everyday eating more enjoyable.

As part of the initiative, participants can also enter the ReDiscover Dairy & Frozen Sweepstakes for a chance to win grocery gift cards, simplifying the shopping experience throughout the year. For more information, including recipes and details on the sweepstakes, visit EasyHomeMeals.com.

The Mission of NFRA

The National Frozen & Refrigerated Foods Association is a non-profit that represents all sectors of the frozen and refrigerated foods industry. Through various promotional events throughout the year, including March Frozen Food Month and June Dairy Month, NFRA educates consumers about the benefits of frozen and refrigerated foods. Additionally, the organization provides valuable lifestyle content, encouraging practical meal preparation and creative recipe developments via its Easy Home Meals website and social media channels.

As life resumes its usual pace after the holiday season, embracing the ease and familiarity of frozen and dairy foods can effectively support individuals’ and families’ efforts to return to their intended routines. Such small adjustments in food choices can lead to significant improvements in budgeting, waste reduction, and overall nutrition, ultimately setting the stage for a healthier and more predictable daily life.