EVO Entertainment to Enhance Cinematic Experience with Dolby Vision and Atmos Technology
In a groundbreaking announcement made at CinemaCon, Dolby Laboratories revealed that EVO Entertainment will enhance its EVX Premium Large Format auditoriums with the integration of both Dolby Vision and Dolby Atmos technologies. This initiative aims to elevate the cinematic experience for audiences, beginning with the rollout across 17 screens located in Texas, New Mexico, and Florida—many of which are newly constructed venues designed specifically for showcasing state-of-the-art presentations.
Jed Harmsen, Vice President and General Manager of the Cinema Group Entertainment at Dolby, emphasized the importance of superior picture and sound quality in cultivating a connection between audiences and the films they cherish. Harmsen stated, "Exhibitors like EVO Entertainment understand that superior picture and sound quality are more than technical specs, but what deepen audience connections to the films they love and keep them returning." By merging Dolby Vision's vibrant visuals with Dolby Atmos' immersive sound, moviegoers will have access to a viewing experience that they actively seek to enjoy repeatedly.
Addressing this innovative partnership, Mitch Roberts, Founder and CEO of Elevate Entertainment Group, expressed excitement for the future of cinema, noting that the new flagship EVO Entertainment venue in Clearwater will be the first multiplex in the world entirely powered by Dolby technologies. This facility boasts the largest cinema screen, exceeding 130 feet, reaffirming EVO's commitment to pushing the boundaries of the theatrical experience. Roberts highlighted that this venture signifies a bold step in delivering unforgettable and distinctive experiences to moviegoers.
The introduction of Dolby Vision and Dolby Atmos has transformed the landscape of premium cinema across the globe, enabling filmmakers to fully express their creative aspirations while simultaneously immersing audiences in the rich worlds and characters portrayed on screen. Designed to cater to both boutique theaters and widespread multiplexes, the seamless integration of Dolby technologies affords exhibitors a flexible approach to present premium experiences to a wider audience.
Over 860 feature films have been released or are confirmed for release with Dolby Vision and Dolby Atmos, including a notable collection of the highest-grossing films in 2025. This unprecedented partnership between EVO Entertainment and Dolby Laboratories not only signifies an essential shift in the cinema experience but also marks a pivotal moment in making high-quality entertainment more accessible to a broader audience.
Dolby Laboratories, listed on the New York Stock Exchange under DLB, stands as a global leader in immersive entertainment experiences. Its innovations span across various formats, including movies, TV shows, music, sports, and gaming, with the aim of transforming the science of sight and sound into phenomenal experiences for millions worldwide.
EVO Entertainment, based in Austin, Texas, operates under Elevate Entertainment Group, which is known for crafting entertainment destinations that focus on shared experiences. The group encompasses several brands, including EVO Cinemas and EVO Entertainment, and provides a diverse range of activities encompassing film screenings, bowling, gaming, and private events. Visitors to their venues can savor refined culinary options from scratch kitchens and bars while engaging in multiple entertainment alternatives offering fun for everyday life.
In summary, the strategic rollout of Dolby Vision and Atmos at EVO Entertainment's EVX auditoriums signifies a critical advancement in how viewers will experience films, paving the way for the future of cinema. It reflects a commitment from both EVO and Dolby to enhance the entertainment landscape, striving for excellence not just in technology, but also in the overall experience that resonates with audiences across multiple markets.
Jed Harmsen, Vice President and General Manager of the Cinema Group Entertainment at Dolby, emphasized the importance of superior picture and sound quality in cultivating a connection between audiences and the films they cherish. Harmsen stated, "Exhibitors like EVO Entertainment understand that superior picture and sound quality are more than technical specs, but what deepen audience connections to the films they love and keep them returning." By merging Dolby Vision's vibrant visuals with Dolby Atmos' immersive sound, moviegoers will have access to a viewing experience that they actively seek to enjoy repeatedly.
Addressing this innovative partnership, Mitch Roberts, Founder and CEO of Elevate Entertainment Group, expressed excitement for the future of cinema, noting that the new flagship EVO Entertainment venue in Clearwater will be the first multiplex in the world entirely powered by Dolby technologies. This facility boasts the largest cinema screen, exceeding 130 feet, reaffirming EVO's commitment to pushing the boundaries of the theatrical experience. Roberts highlighted that this venture signifies a bold step in delivering unforgettable and distinctive experiences to moviegoers.
The introduction of Dolby Vision and Dolby Atmos has transformed the landscape of premium cinema across the globe, enabling filmmakers to fully express their creative aspirations while simultaneously immersing audiences in the rich worlds and characters portrayed on screen. Designed to cater to both boutique theaters and widespread multiplexes, the seamless integration of Dolby technologies affords exhibitors a flexible approach to present premium experiences to a wider audience.
Over 860 feature films have been released or are confirmed for release with Dolby Vision and Dolby Atmos, including a notable collection of the highest-grossing films in 2025. This unprecedented partnership between EVO Entertainment and Dolby Laboratories not only signifies an essential shift in the cinema experience but also marks a pivotal moment in making high-quality entertainment more accessible to a broader audience.
Dolby Laboratories, listed on the New York Stock Exchange under DLB, stands as a global leader in immersive entertainment experiences. Its innovations span across various formats, including movies, TV shows, music, sports, and gaming, with the aim of transforming the science of sight and sound into phenomenal experiences for millions worldwide.
EVO Entertainment, based in Austin, Texas, operates under Elevate Entertainment Group, which is known for crafting entertainment destinations that focus on shared experiences. The group encompasses several brands, including EVO Cinemas and EVO Entertainment, and provides a diverse range of activities encompassing film screenings, bowling, gaming, and private events. Visitors to their venues can savor refined culinary options from scratch kitchens and bars while engaging in multiple entertainment alternatives offering fun for everyday life.
In summary, the strategic rollout of Dolby Vision and Atmos at EVO Entertainment's EVX auditoriums signifies a critical advancement in how viewers will experience films, paving the way for the future of cinema. It reflects a commitment from both EVO and Dolby to enhance the entertainment landscape, striving for excellence not just in technology, but also in the overall experience that resonates with audiences across multiple markets.
Topics Entertainment & Media）
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