#USA #New York #AI Personalization #Movable Ink #Da Vinci

Movable Ink Expands Da Vinci to Europe and Accelerates Product Suite

Movable Ink, a leader in AI-driven personalization, has made headlines with its latest announcement regarding the expansion of its Da Vinci platform into Europe. This strategic move is a pivotal part of the company’s Autonomous Marketing approach, which has achieved unprecedented growth and reshaped how brands engage with their customers.

In a recent statement, Adam Stambleck, the President of Movable Ink, expressed the company’s commitment to innovation in the marketing sector. He stated, “Da Vinci is redefining what's possible in marketing, delivering double-digit lifts in engagement and revenue for leading brands worldwide.” This claim is backed by significant data points indicating that clients utilizing the Da Vinci platform are experiencing remarkable increases in both efficiency and profitability.

Global Adoption and Impact

The successful rollout of Da Vinci across Europe has garnered applause from various sectors. Notably, UK-based retailer Currys reported a staggering 50% increase in customer engagement and a 37% lift in incremental revenue after leveraging Da Vinci. This success story serves as a testament to the platform's effectiveness and marks a notable achievement in the realm of personalized customer experience.

Krissy Williams, Currys' Head of CRM, highlighted the immediate benefits they gleaned from implementing Movable Ink's technology. “We set out to work smarter and faster, to drive significant commercial growth and meaningful customer engagement. Enter Movable Ink Da Vinci—a solution that delivered operational and performance impacts in a matter of months,” Williams explained. This illustrates how Da Vinci is not just another marketing tool but rather a transformative solution that can yield operational impact swiftly.

Enhancements in the Pipeline

Looking ahead, Movable Ink is not resting on its laurels. The company is poised to launch enhancements to the Da Vinci platform, including support for mobile marketing channels such as SMS, push notifications, and in-app messaging by the first half of 2026. This expansion ensures that brands can utilize rich, personalized content across multiple touchpoints, catering to the increasingly mobile-centric consumer behavior.

Commitment to Responsible Innovation

An integral part of Movable Ink’s roadmap includes establishing standards for AI governance. Recently, the company achieved ISO/IEC 42001 certification, positioning itself as one of the first firms globally to meet this new standard for responsible AI use. This accomplishment underlines Movable Ink’s dedication to transparency and accountability in AI innovation. Additionally, it complements their existing certifications which include ISO/IEC 27001 and SOC 2, reinforcing their commitment to security and privacy.

The Road Ahead

As Movable Ink continues to innovate and expand, it sets a precedent for the marketing industry, demonstrating that brands don’t have to choose between creativity and performance. With its growing presence in European markets and its upcoming mobile solutions, Movable Ink aims to redefine how companies interact with their customers, enabling them to deliver the right messages at the right times.

With a team of approximately 600 employees and operations across North America, Central America, Europe, and Australia, Movable Ink stands as a strong pillar in the marketing technology space, enhancing client engagement through effective automation and artificial intelligence. For more information, visit movableink.com.

In conclusion, as Movable Ink expands its Da Vinci capabilities and redefines marketing dynamics, brands globally are set to benefit from improved insights and performance metrics, paving the way for a future where AI-powered personalization is not just an option but a standard expectation.