#Japan #Tokyo #Earth Pharmaceuticals #3R Campaign #Re-Style

Earth Pharmaceuticals Joins the Re-Style Initiative

Earth Pharmaceuticals, Inc., headquartered in Chiyoda, Tokyo, is proud to announce its participation in the Ministry of the Environment's initiative, 'Re-Style Partner,' aimed at fostering a circular society. The company will be involved in the 'Choose 3R Campaign 2025,' encouraging consumers to adopt environmentally friendly consumption behaviors through their purchasing choices. This campaign will run from October 1 to December 31, 2025.

About the 3R Campaign

The 'Choose 3R Campaign' is a nationwide effort emphasizing the importance of the 3Rs: Reduce, Reuse, and Recycle. This initiative allows consumers to understand the significance of resource conservation and motivates them to make conscious choices while shopping. This year's campaign marks the ninth iteration and will particularly spotlight resource-saving products and those related to recycling.

During the campaign period, numerous participating companies will showcase products that align with these 3R principles in approximately 18,000 retail locations across Japan, including supermarkets and drugstores.

Earth Pharmaceuticals' Eco-friendly Products

Earth Pharmaceuticals has aligned its product development with the campaign’s goals, introducing eco-conscious products such as:

• - Bath Roman Series: Approximately 77% of the paper used in the container has been sourced from recycled pulp, and all paper containers are made from FSC-certified materials.

• - Mondamin: This mouthwash’s bottle has reduced plastic usage by about 32% compared to previous models. Additionally, the refill allows for up to an 80% decrease in plastic waste.

• - Urumoa Refill Type: By promoting the use of refill types, Earth Pharmaceuticals has successfully cut plastic consumption by about 80%.

The Campaign's Goals

The Environment Ministry has launched the 'Choose 3R Campaign' based on its 'Basic Plan for Promoting a Circular Economy,' which was endorsed by the Cabinet in August 2024. The initiative aims to connect consumers with sustainable practices through their everyday shopping experiences, encouraging them to recognize the significance of resource conservation.

Through its ongoing commitment to environmental stewardship, Earth Pharmaceuticals has pledged to participate in programs like the '3R Promotion Month' and the 'Choose 3R Campaign.' This commitment underscores the company’s dedication to waste reduction, development of refillable products, and resource management as part of its entire value chain.

A Century of Commitment

Celebrating its centenary in 2025, Earth Pharmaceuticals has adhered to its founding philosophy: 'To coexist with life and the planet.' Since its establishment in Osaka, it has withstood the test of time, ensuring the health and comfort of its consumers.

With its headquarters now in Chiyoda, Tokyo, Earth Pharmaceuticals boasts facilities for research and manufacturing in Akou City, Hyogo. Known for products such as the 'Cockroach Trap,' 'Earth Red,' and 'Earth No-Mat,' as well as bath additives like 'Bath Roman' and oral care products like 'Mondamin,' the company continues to adapt to changing markets and consumer needs.

As it moves forward, Earth Pharmaceuticals is set to further accelerate its global presence, reaching consumers in approximately 50 countries worldwide, particularly in Asia.

With immense gratitude towards all stakeholders, Earth Pharmaceuticals looks toward the future with a spirit of innovation, ready to embrace changes, tackle challenges, and enhance the lives of its consumers over the next century and beyond.