#Japan #Chuo-ku, Tokyo #Positive Impact Finance #Story Design House #Hoku Hoku Financial Group

Turning Complex Financial Assessments into Engaging Visual Stories

In a world where sustainability and corporate responsibility are becoming paramount, Story Design House, a communication agency based in Chuo-ku, Tokyo, recently unveiled an innovative short film. This project highlights the Hoku Hoku Financial Group's Positive Impact Finance (PIF) initiatives in partnership with Hokkaido Vehicle Transport Co., Ltd. The film aims to present complex sustainable finance concepts in an engaging manner that anyone can grasp.

Background: Elevating PIF Evaluation Reports into Visual Narratives

The rise of the SDGs (Sustainable Development Goals) and Japan's declaration of carbon neutrality by 2050 have accelerated the importance of sustainable management. The focus on non-financial information that reflects a company's societal and environmental contributions is increasingly seen as a new evaluation metric for corporate value. Financial institutions have turned their attention to PIF as a means of supporting companies that have positive societal impacts, such as environmental conservation and regional contributions.

The Hoku Hoku Financial Group has led the way in this initiative, reinforcing their commitment to fostering sustainable growth among local enterprises. Hokkaido Vehicle Transport is a prime example of this effort. The company has consistently implemented practices such as reducing energy consumption and improving working conditions. As a result of these commendable initiatives, they were awarded a PIF contract followed by an extensive evaluation report. However, the complexity of this report posed challenges for both internal and external stakeholders, leaving a gap in understanding and practical application.

To address this, Story Design House aimed to break down the barriers of comprehension by creating a film that effectively communicates the company’s aspirations and efforts to various audiences, including stakeholders, local communities, and prospective employees. The result is a film that not only serves as a valuable communication tool but also enhances recruitment and public relations efforts.

Delivering Corporate Aspirations in Just Three Minutes

The film presents key points from the evaluation report using an interview format, integrating visuals of employees and the workplace environment to create a comprehensive narrative. It captures the company’s essence and social significance in a way that text alone cannot convey. The film adopts a friendly tone to convey the often rigid blend of finance and social contribution, making it approachable for audiences less familiar with SDGs and investments.

Addressing Concerns about PIF Evaluation Reports

Many organizations may hesitate to begin the process of turning their PIF evaluation reports into video due to uncertainty about where to start, how to visualize their objectives, and concerns about budgets or time requirements. To mitigate these worries, Story Design House has developed a specialized video production package designed for PIF evaluations. This package integrates content organization, structural design, filming plans, and budget considerations to ensure that companies new to video production can proceed with confidence.

Main Components of the Production Package

• - Varied Production Plans: Adaptable plans based on budgetary needs.
• - Hearing Sheets and Structural Design Blueprints: Tools for articulating content.
• - Templates for Filming and Editing: Streamlining processes to balance quality and efficiency.

In the case of Hokkaido Vehicle Transport, the package was utilized to design an engaging story based on the PIF evaluation report, ensuring a thorough approach from filming to editing. The finished promotional video is now being employed to disseminate information both internally and externally. This case serves as a launching point for expanding their packages aimed at converting PIF evaluations into comprehensive visual presentations, thereby creating a supportive environment for companies venturing into video production.

Testimonials from Hokkaido Vehicle Transport

The representative of Hokkaido Vehicle Transport expressed immense satisfaction with the final video, highlighting the high quality of the storytelling, and the effective portrayal of the company's efforts and workplace culture. They emphasized that the film exceeded expectations and would greatly aid in stakeholder communications and broader public outreach.

About the Companies Involved

Hokkaido Vehicle Transport Co., Ltd. - Founded in 1957 and headquartered in Sapporo, this company operates across 14 locations in Hokkaido, specializing in transporting specialized vehicles and agricultural products while contributing to local communities and fostering employee growth.

Hoku Hoku Financial Group - Established in 2003, this regional financial group serves the Hokuriku region and Hokkaido, offering a range of financial services, including banking, securities, leasing, and venture capital.

Story Design House, Inc. - As a communication agency dedicated to nurturing the intent of challenging organizations and connecting it to societal value, Story Design House provides comprehensive service from strategic design to content creation.

Contact Information

For inquiries, please contact:
Story Design House, Inc.
Attn: Tsukada
E-mail: [email protected]
TEL: 03-6759-8989