ESR to Introduce Innovative Tech Solutions at IFA 2025 Event in Berlin
ESR Unleashing Revolutionizing Tech at IFA 2025
ESR, a brand that has garnered the trust of over 123 million users globally, is set to showcase its latest technological advancements at the highly anticipated IFA 2025 from September 5–9 at Messe Berlin. Their guiding philosophy, encapsulated in the slogan "Tech Made Easier", positions ESR at the forefront of creating accessories that not only enhance device interaction but also streamline everyday use.
This year’s lineup promises to redefine common tech experiences through industry-first accessories designed for efficiency and convenience. Among the new offerings, users can expect the state-of-the-art CryoBoost®–enabled chargers. These chargers incorporate Qi2.2 technology, providing exceptional 25W wireless charging optimized for the latest iPhone models. Such innovations are designed to elevate standard charging capabilities and ensure that power delivery is both quick and reliable.
One of the standout features making its debut is an upgraded version of the CryoBoost® cooling technology, which addresses the common issue of overheating during wireless charging. With improvements that include a newly designed open duct structure and a compact 4 mm fan, this advanced cooling system promises to maintain a temperature lower than competing brands by up to 6.5°F, along with being impressively quiet at just 25 dB.
Additionally, ESR will introduce completely revamped cases and screen protectors specifically crafted to safeguard Apple’s newly redesigned camera layout. Each case will offer reinforced protection against impacts with dual-layer shields and integrated features like the innovative Stash Stand, which allows users to enjoy hands-free viewing for video calls or movie streaming without compromising on device safety.
Moreover, ESR aims to enhance productivity on the go with its new range of detachable iPad keyboard cases. The Shift and Flex models come equipped with full-size keys and edge-to-edge trackpads, merging the practicality of a laptop with the portability of a tablet. This versatile design facilitates activities ranging from writing and sketching to streaming, catering to the diverse needs of professionals, students, and creatives alike.
As part of its broader ecosystem approach, ESR is also unveiling smart accessories that include the Magnetic Wallet Stand featuring Find My integration. This innovation ensures that essentials are always within reach and easily trackable. Paired with the award-winning MagMouse, users can experience seamless transitions in their mobile work environments while enjoying stylish protection for their devices.
Tim Wu, CEO of ESR, emphasizes that the overarching goal of their new products is to simplify the user experience. "Technology should facilitate life, not complicate it," he states, highlighting the significance of intuitive interaction and efficiency in modern tech solutions.
At IFA 2025, attendees will have the chance to explore ESR’s expanding ecosystem firsthand. The brand will be part of significant events such as the ShowStoppers Media Event on September 4 and will showcase its products at Booth H3.2-114 at the IFA from September 5–9.
For continual updates and more insights into ESR’s exciting product launches, interested individuals can visit their official website or follow ESR on various social media platforms. With such wide-ranging innovations poised to reshape tech usage, ESR firmly positions itself as a leader in enhancing the tech landscape for users around the globe.