Enhancing the Haneda Airport Experience Through Aromatic Innovation

Introducing Aromatic Experiences at Haneda Airport

TOMOKO SAITO AROMATIQUE STUDIO, led by the esteemed aroma designer Tomoko Saito, is set to revolutionize the ambiance at Haneda Airport. Starting from October 1, 2025, this innovative studio will participate in a pilot project under the initiative terminal.0 HANEDA, aimed at enhancing passenger experience through the integration of natural scents derived from Japan's rich forests. With a focus on traditional Japanese fragrance culture, this project seeks to transform one of Japan's most vital travel hubs into a welcoming sensory experience for its users.

Overview of terminal.0 HANEDA

Located within the Haneda Innovation City, terminal.0 HANEDA serves as a research and development base spearheaded by Japan Airport Building Company. This initiative already welcomes participation from 36 companies, two universities, and one organization, all of whom engage with various themes such as security improvements, spatial design, and future airport solutions.

The overarching aim of terminal.0 is to ripple its findings across Haneda Airport and eventually branch out to airports nationwide and globally, fostering a new era of airport experiences enhanced by cutting-edge sensory technology. TOMOKO SAITO AROMATIQUE STUDIO brings its expertise to this project under the theme of “Enhancing Airport Experiences through Aroma.”

Role of TOMOKO SAITO AROMATIQUE STUDIO

1. Aromatic Development: The studio will craft and design unique scents utilizing Japan’s native woods and traditional plant resources.
2. Cultural Integration: With a solid background in luxury hotels, museums, and brands, the team aims to bridge ancient Japanese aromatic traditions with modern applications.
3. Creating a Global Sensory Experience: Through experiments at Haneda Airport, the studio contributes to shaping an internationally recognized ‘Japanese Fragrance Experience’.

Tomoko Saito, the creative director, remarks, “Haneda Airport is the 'face' of Japan, and designing the scent of this place opens a significant opportunity to share our culture and nature with the world.” She emphasizes the goal of creating a space where passengers feel comfortable and reassured while experiencing the essence of Japan through its unique scents.

The Vision Forward

Moreover, the project lies at the heart of a broader initiative called 47 SCENTS OF JAPAN, aiming to express the various regions of Japan through curated fragrances. It intends to promote the country’s charm globally, starting right from the airport.

With the outcomes from terminal.0 HANEDA, further developments will be considered for expanding fragrant implementations at Haneda Airport, potentially building a new model for cultural and touristic resource dissemination through olfactory experiences.

About terminal.0 HANEDA

A joint venture between Japan Airport Building Group and participating firms and organizations, terminal.0 signifies a collaborative effort in research, development, and practical testing focused on the airport sector. Through this initiative, developed insights will ideally be deployed across Haneda Airport’s multiple terminals and then extend to airports across Japan and around the world.

For more information, visit the official terminal.0 HANEDA website to stay updated on this innovative project that aims to redefine the airport atmosphere with a unique fragrance experience.

About TOMOKO SAITO AROMATIQUE STUDIO

TOMOKO SAITO AROMATIQUE STUDIO is helmed by Tomoko Saito, a leading aroma designer dedicated to creating captivating scents. Guided by the philosophy of crafting fragrances from natural extracts, the studio blends plant-derived essential oils with a focus on originating regional themes, constructing bespoke scent experiences from large-scale installations to fine cosmetic product oversight.

In 2025, the studio will kick off the 47 SCENTS OF JAPAN project, emphasizing regional partnerships and the promotion of Japanese fragrances worldwide through innovative collaborations across diverse fields.
Check more details on the TOMOKO SAITO AROMATIQUE STUDIO website and follow their aromatic journey on Instagram.

Contact Information

For Press Inquiries
Miyabi Brand Communications (Masayuki Tanaka / Junko Ichisugi)
Email: [email protected] / [email protected]
Tel: 090-3904-7894 (Tanaka)

For Reader Inquiries
TS Aromatique Inc. (Contact: Sato)
Email: [email protected]
Tel: 03-5843-7956