MARK & LONA Gears Up for Asian Expansion with Ho Chi Minh Opening
The renowned golf apparel brand, MARK & LONA, under the management of Cube Co., is set to inaugurate its first store in Vietnam at Takashimaya, Ho Chi Minh City, on October 16, 2025. This new addition marks a significant step in the brand's strategy to enhance its presence in the Asian market, showcasing the luxurious and vibrant lifestyle synonymous with MARK & LONA on a global scale.
Ho Chi Minh Takashimaya, recognized as Vietnam's first Japanese department store, is a destination for affluent customers and fashion-forward individuals, acclaimed as the pinnacle of luxury malls in the city. It serves as an elegant fusion of Japanese and Vietnamese cultures, offering a refined space filled with high-quality goods. This new store will encapsulate the essence of MARK & LONA, aiming to captivate high-end golfers and fashionable consumers alike.
The store will feature an extensive range of products across the GENERAL Collection, CODE Collection, and T-LINE Collection, carefully selected to suit the warm climate of Ho Chi Minh City. These items are designed to transition seamlessly from daily lifestyle to the golfing scene, catering to every need and occasion. To celebrate the opening, local exclusive offers and promotions will also be available, providing visitors with unique experiences at the MARK & LONA store.
Inside, the store embodies the brand's slogan, "Golf with Freedom," creating a contemporary yet luxurious atmosphere. A large digital screen at the entrance will showcase brand campaigns and collection videos, while glass display cases and high-end fixtures with LED backlighting will highlight the sophisticated details of MARK & LONA's apparel and golf accessories. The neutral color palette and modern design contribute to a relaxed yet high-quality ambiance, inviting customers into a new world of golf apparel.
Product Offerings at the New Store
At the Ho Chi Minh Takashimaya location, customers can look forward to the acclaimed collections from MARK & LONA:
GENERAL COLLECTION
This iconic line forms the core of the brand, featuring signature motifs such as the Iron Skull and original camouflage. Each season introduces new themes, blending high-performance materials with refined aesthetics. The collection is celebrated for its colorful, unique designs that capture the essence of an unparalleled golfing style.
CODE COLLECTION
Launched in 2019, the CODE Collection embodies a minimalist and fashion-forward aesthetic, proposing a sophisticated sports style. It features calm monochromatic color schemes with structured designs like three-dimensional tailoring and asymmetric patterns, skillfully marrying functionality and fashion. The collection is suited not only for golfing but also for city wear, allowing for cohesive styling from apparel to accessories, all crafted with high-quality materials and meticulous attention to detail.
T-LINE COLLECTION
Introduced in January 2023 as a part of MARK & LONA's 15th Anniversary celebrations in the USA, the T-LINE is meant for both Asian and Western markets. This basic line combines monochromatic designs suitable for everyday attire with high-quality golf apparel. It offers well-tailored silhouettes and UV-protective headgear, enabling comprehensive outfit coordination.
Store Details
- - Store Name: MARK & LONA Ho Chi Minh City Takashimaya
- - Address: L2 Floor, 92-94 Nam Ky Khoi Nghia Street, Saigon Ward, HCMC 70000
- - Opening Hours: Monday-Thursday (9:30 AM – 9:30 PM) / Friday-Sunday (9:30 AM – 10:00 PM)
- - Phone: +84-2838211819
- - Official Site: Takashimaya
Access:
- - By Metro: 3-minute walk from Opera House Station, Line 1; 5-minute walk from Ben Thanh Station
- - From Airport: Approximately 40 minutes by car from Tan Son Nhat International Airport
About MARK & LONA
Since its inception, MARK & LONA has revolutionized the traditionally conservative world of golf wear by introducing a unique design sensibility and establishing the concept of “Luxury Golf.” The brand debuted with distinctive collections that challenged the norms of golf fashion while maintaining a focus on high-quality materials and functionality. Celebrated for innovative collaborations featuring globally recognized characters, musicians, and quirky golf gear, MARK & LONA continues to stand out as a one-of-a-kind brand even after more than a decade. Following the 10th Anniversary in 2018, the brand appointed its first ambassador, Takuya Kimura, further promoting its slogan, “Golf with Freedom,” while pushing for more challenges and reforms on a global scale.