#Japan #Tokyo #Wiz #Cycle.me #Furo Sauna TV

Promotional Partnership between Wiz and Cycle.me

On November 24, 2025, Wiz, headquartered in Toshima, Tokyo, announced a new initiative to showcase the wellness brand Cycle.me through its Furo Sauna TV digital signage platform. This initiative not only aims to introduce Cycle.me’s core values to sauna enthusiasts but also seeks to enhance advertising value in Japan’s booming sauna market, ultimately promoting a culture of wellness.

About Cycle.me

Cycle.me is a food brand brought to life by Dot-Me, a startup developed under Mitsui & Co. With the tagline "Catch Happiness with Every Sip," Cycle.me focuses on creating a harmonious balance between taste and nutrition, presenting its innovative inner-care habits to a health-conscious audience.

The ads, to be broadcasted on Furo Sauna TV, highlight two specific products that emphasize hydration while infusing nutritional benefits into the experience. The core message promotes healthy hydration and daily nutrition with unique offerings of "Fibrous Water" and "Protein Water." By reinforcing the idea that these options are both pleasurable and beneficial, Cycle.me encourages consumers to reconsider their daily hydration habits.

Advertising Details

The ad campaign is scheduled to run from November 24, 2025, through May 31, 2026. Furo Sauna TV, which is integrated within sauna facilities, acts as a medium to deliver original content aimed particularly at sauna-goers in a relaxed state. This establishes a novel advertising avenue that is both memorable and effective, enabling brands to connect in a unique setting.

Creative Concept

The Cycle.me TV commercials are designed to resonate with viewers by addressing hydration with nutritional benefits using innovative messaging. It asks the question, "Is it just regular water, or is it something extraordinary?" This signifies a positive shift towards more mindful hydration practices amid daily routines.

The Vision Behind Furo Sauna TV

Furo Sauna TV represents a revolutionary approach to engaging sauna users. By leveraging deep relaxation for impactful advertising, this platform aims not only to enrich the sauna experience but also to provide effective advertising solutions. Advertisers can benefit from targeted exposure to customers who prioritize health and wellness, thereby revitalizing their marketing strategies.

By connecting with wellness-focused brands like Cycle.me, Furo Sauna TV hopes to establish itself as a key player in the advertising landscape, catering specifically to the sauna culture.

Inquiries and Contact Information

For further questions or consultation regarding this advertising strategy, please contact:

• - Representative: Nagata
• - Phone: 050-1780-8962
• - Email: [email protected] (Weekdays 9:00 AM - 6:00 PM)

With this initiative, Wiz is dedicated to enhancing consumer engagement in the wellness sector while fostering the popularization of unique inner-care habits via strategic advertising initiatives.