TUISS DÉCOR Launches William Morris Honeycomb Shades in Japan

In an exciting move for interior design enthusiasts in Japan, TUISS DÉCOR has announced the launch of honeycomb shades featuring iconic designs by William Morris, starting from January 15, 2026. This collection brings eight classic patterns including the renowned "Strawberry Thief," all expertly crafted to meet modern aesthetic demands and functional needs.

TUISS DÉCOR, based in Minato, Tokyo, has taken a significant step in introducing these honeycomb shades, the first of their kind to incorporate designs from the Victoria and Albert Museum's collection. William Morris, a prominent designer of the 19th century, remains a celebrated figure in British design and is especially known for his vibrant textile patterns and wallpapers that draw inspiration from nature.

The new honeycomb shades boast high thermal insulation properties, making them not only visually appealing but also practical as a next-generation window treatment solution. These shades seamlessly blend traditional British aesthetics with contemporary function, thus creating a harmonious living environment.

Addressing Window Insulation Needs

With rising electricity costs and extreme climate conditions becoming more prevalent, the demand for effective window insulation has surged. The hexagonal cell structure of TUISS DÉCOR’s honeycomb shades creates an air layer that provides excellent thermal properties. In summer, they reduce solar heat gain, while in winter, they help maintain indoor warmth—ensuring a comfortable living space all year round.

Moreover, these shades can be custom ordered to fit window frames precisely, minimizing gaps for optimal insulation. This feature enables homeowners, whether in aging properties or rental apartments, to easily undertake window renovations without hassle, bringing new life to their interiors.

Diverse Product Lineup

TUISS DÉCOR's honeycomb shades come in a broad range of options, boasting over 20 blackout and 30 light-filtering fabrics. The new William Morris collection will include eight designs inspired by his work, featuring a total of 14 options in both blackout and light-filtering materials. Patterns such as "Strawberry Thief," "Willow Bough," and others will highlight this exceptional lineup.

For example:

- Strawberry Thief: Available in Harissa Red, Manor Grey, or Jewel.
- Pimpernel: Offered in Blush, Sage, or Teal.
- Willow Bough: Comes in Vine or Mink.
- Honeysuckle & Tulip: Shades of Blue Grey or Moonstone.
- Acorn: Available in Leaf.
- Fruit: Comes in Primrose.
- Sunflower: Offered in Vintage Blue.
- Blackthorn: Available in Saffron.

Installation Options

The shades are versatile for installation with options including:

- Light-filtering or blackout styles
- Twin honeycomb shades (sheer/blockout, light-filtering/blackout)
- Top-down shades (light-filtering, blackout)
- Cordless shades (available in various styles)

Customers can choose to mount the shades using screws, tension rods (no-drill), or curtain rails (no-drill).

Special Cash-Back Offer on Instagram

To celebrate the launch, TUISS DÉCOR is offering a limited-time cashback opportunity. Customers who purchase the William Morris honeycomb shades and share their styled interiors on Instagram tagging @tuiss.jp will receive 30% cashback on their purchase amount. This promotional offer is valid for purchases made by January 31, 2026, with posts required by the end of March 2026.

Participants must post a picture or video on Instagram showing the shades in their home, tagging TUISS DÉCOR’s official account. Following this, the company will reach out via direct message to process the cashback.

Collaboration Background

The collaboration between TUISS DÉCOR and the V&A Museum began in 2023 with the release of Roman shades and has since expanded to include roller blinds and curtains. This initiative has been well-received for integrating the elegant aesthetics of Morris into contemporary Japanese homes.

The honeycomb shades reflect Morris's philosophies of coexistence with nature and capturing beauty in everyday life, reimagined through energy-efficient design. This transforms traditional beauty into a sustainable interior solution.

About TUISS DÉCOR

Established in 2000 in the UK, TUISS DÉCOR specializes in custom-made blinds and curtains. With over ten million units supplied globally, the brand is renowned for its vibrant designs and quality materials. Their product range includes wood blinds, vertical blinds, and honeycomb shades, offering over 2,500 items including collaborations with British designer brands such as William Morris.

They also provide DIY guides for measurements and installation, along with free fabric samples, making it easy for everyone to transform their spaces with custom solutions.

About V&A

The Victoria and Albert Museum, established in 1852 in London, celebrates design and creativity across cultures. With a diverse collection reflecting 5,000 years of human creativity, the V&A serves as an inspirational hub for creators and innovators worldwide. The museum houses the world’s most comprehensive collection of William Morris's work, continually inspiring generations with its rich heritage.