#USA #New York #Deko Cocktails #Regal Wine Imports #WSWA Award

Deko Cocktails Celebrates Major Achievements in the Beverage Industry

Deko Cocktails, a new contender in the ready-to-serve cocktail market, has made significant strides shortly after its launch. On February 12, 2025, the brand proudly announced that it has secured the prestigious Best New Ready to Drink Product award from the Wine & Spirits Wholesalers of America (WSWA). In addition, Deko Cocktails has formalized a distribution partnership with Regal Wine Imports, a well-regarded national importer and wholesaler of high-quality wines and spirits. These milestones not only underscore Deko's commitment to quality but also mark a promising start for the brand in a competitive industry.

Recognition at WSWA Brand Battle

The WSWA Brand Battle is known as a showcase for emerging brands that bring innovative stories, unique packaging, and exciting flavor profiles to the marketplace. While Deko Cocktails didn't take home the top prize, co-founder Michael Handman shared that being recognized in such a revered event validates the brand's direction and the hard work the team has invested. He stated, “This is just the beginning for Deko Cocktails, and we're excited for what's ahead in 2025 and beyond. We believe this will be a truly monumental year for the brand as we continue to expand and innovate.”

Deko’s Firefly and Gold Rush cocktails have both received impressive ratings from Wine Enthusiast, earning 90 and 89 points respectively. These accolades further enhance the brand’s reputation for delivering high-quality ready-to-drink cocktails, appealing to both consumers and industry experts alike.

Partnership with Regal Wine Imports

The recent collaboration with Regal Wine Imports allows Deko Cocktails to step onto the stage in key markets such as New York and New Jersey. Rebecca Gordon, Portfolio Manager at Regal, expressed excitement at the addition of Deko to their portfolio, aligning it with the company's mission to support unique and quality producers. “Their innovative and elevated ready-to-drink cocktails align perfectly with our mission to represent quality producers who bring something unique to the market,” she noted.

Beginning in February, consumers in these states can experience Deko Cocktails firsthand, enjoying a premium cocktail experience that is both sophisticated and convenient. Additionally, Deko has announced a forthcoming launch in Fresh Market locations across Illinois.

Redefining Home Cocktails

Deko Cocktails aims to redefine the ready-to-drink market with its ultra-premium options, which blend top-shelf spirits with unique botanicals and natural ingredients—think hand-macerated cucumber vodka, barreled-aged bourbon whiskey, yuzu, elderflower, and English lavender. By recreating cocktails from the world’s finest bars, Deko offers connoisseurs an opportunity to enjoy luxe cocktails without leaving their homes.

In addition to the recent accolades and partnerships, Deko Cocktails is expanding its reach through collaborations with Total Wine & More and Instacart, along with direct-to-consumer sales that will be accessible in over 40 states. Plans to increase retail presence are in motion, allowing Deko to deepen market connections and enhance consumer accessibility to their products.

Looking Ahead

As Deko Cocktails moves forward, the brand remains focused on innovation and expansion. With their ambitious plans for 2025 and a strong foundation already in place, there's a shared sense of excitement among the team and industry observers alike. To find out more about what Deko Cocktails has to offer, check out their website at www.dekococktails.com or follow them on social media at @dekococktails. The journey of Deko Cocktails has truly just begun, and it promises to be a thrilling one for cocktail enthusiasts everywhere.