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Analytic Partners Secures Leadership in Marketing Mix Modeling Solutions

In the realm of commercial analytics, Analytic Partners has once again emerged as a dominant player, being named a Leader in the 2025 Gartner® Magic Quadrant™ for Marketing Mix Modeling (MMM) Solutions. This accolade signifies the company's continuous commitment to excellence in providing innovative analytical solutions since the inception of the report in 2024.

Recognition and Achievements

On November 18, 2025, Analytic Partners announced their latest recognition, citing its highest placement in execution and its strongest positioning for vision compared to all other evaluated providers. According to Nancy Smith, President and CEO of Analytic Partners, this recognition serves to affirm their commitment to delivering top-tier commercial intelligence solutions that enable clients to make data-driven decisions leading to sustained growth.

Analytic Partners has outperformed its competitors in various categories, receiving commendable acknowledgment in the Gartner Critical Capabilities for MMM Solutions report. The company achieved top scores in eight out of nine critical capabilities evaluated, showcasing its prowess in:

• - Speed to Value
• - Marketer Adoption Enablement
• - Cross-Function Adoption Enablement
• - Complex Analytics and Execution
• - Self-Service Modeling Workbench
• - Creative Evaluation
• - Creative Data Taxonomy
• - Brand Tracking

The Evolution of Marketing Mix Modeling to Commercial Analytics

The transition toward Commercial Analytics marks a significant shift from traditional Marketing Mix Modeling (MMM). Commercial Analytics employs a holistic, outcome-driven approach that seeks to uncover the connections between various business levers and overall enterprise growth. By doing so, it offers actionable insights that enable seamless alignment between finance, marketing, and operational strategies, ultimately optimizing success factors for businesses.

Analytic Partners has continuously evolved its solutions, adding new functionalities driven by AI capabilities and providing dynamic analytical insights. These improvements—such as Brand Impact and Creative Intelligence evaluation capabilities—are tailored to meet the demands of an ever-changing marketing landscape where agility is crucial for continued success.

GPS Enterprise® Platform

The backbone of Analytic Partners’ offerings lies in its GPS Enterprise®, an integrated, end-to-end platform powered by proprietary ROI Genome® intelligence. This platform facilitates robust data integration and management, advanced analytical methodologies, and future-oriented multi-objective optimizations, thus equipping businesses to meet their growth aspirations.

GPS Enterprise is designed to accommodate complex decision-making processes, leveraged by industry-leading expertise in product development, data science, and customer experience. All initiatives frameworked by this platform are conducted with the utmost emphasis on security and privacy, ensuring that client data remains protected.

The Magic Quadrant report is notable for its rigorous, fact-based approach to assessing providers within high-growth sectors. It categorizes companies into four segments: Leaders, Challengers, Visionaries, and Niche Players. This thorough analysis enables businesses to align their market evaluations with their specific goals and requirements.

For those interested in exploring the intricate details of the 2025 Magic Quadrant and the accompanying Critical Capabilities report, free access is available through the provided links on Analytic Partners' official website.

In conclusion, Analytic Partners not only reaffirms its position as a leader in the marketing analytics domain but also showcases its commitment to innovation, ensuring that clients can make informed decisions that drive measurable growth. By integrating complex analytics with adaptable solutions, Analytic Partners continues to set the benchmark for effectiveness in commercial analytics.