Ubun Achieves Recognition at 2025 Amazon Ads Partner Awards

Ubun Wins Amazon Ads Award

In an impressive demonstration of innovative marketing strategies, Ubun has won the 'Full Funnel Advertising APAC Award' at the prestigious '2025 Amazon Ads Partner Awards'. This recognition reflects Ubun's commitment to fostering e-commerce growth through advanced marketing technologies tailored for Amazon.

About Ubun

Based in Minato-ku, Tokyo, Growth Partner Co., Ltd. Ubun has positioned itself as a crucial ally for e-commerce brands aiming for success on the Amazon platform. Under the leadership of President Kentaro Morioka, Ubun specializes in enhancing brand visibility and sales through strategic advertising designed specifically for Amazon’s ecosystem.

The Award-Winning Campaign

The accolade was conferred as a result of Ubun's outstanding marketing effort for ORBIS Corporation's latest skincare line, 'ORBIS SHOT PLUS', which is set to launch in September 2024. This skincare brand, known for its commitment to quality and affordability, sought to penetrate the market further by reaching new customers who previously had no exposure to ORBIS products.

Obstacles were present, as Ubun needed to establish the new 'ORBIS SHOT PLUS' while avoiding overlaps with existing ORBIS products. To address this challenge, Ubun implemented a full-funnel advertising approach that guided potential customers from awareness to purchase seamlessly.

Utilizing a blend of promotional tools such as Hero1 ads, Fire TV ads, Amazon DSP, and Sponsored Ads, the campaign was meticulously designed. Moreover, the integration of Amazon Marketing Cloud (AMC) and Ubun’s proprietary tool, 'Ubun BASE', allowed for ongoing data-driven optimization throughout the advertising process.

Strategy and Outcomes

The advertising strategy created a clear pathway comprising awareness, consideration, purchase, and retention. Here are some of the significant results that the campaign achieved:

- Awareness Expansion: There was an impressive 376% year-over-year increase in branded searches related to ORBIS on Amazon.co.jp, indicating heightened consumer interest.
- New Customer Acquisition: Over 79% of purchases made during the campaign were from new customers, a testament to the effectiveness of the outreach strategy.
- Sales Success: The initial sales period surpassed projections, achieving more than double the sales target. This success not only enhanced the Lifetime Value (LTV) of customers but also shortened the return on advertising investments significantly.
- Enhanced Channel Reach: Increased brand awareness led to more robust customer engagement through both online and offline channels, further expanding ORBIS's market footprint.

The Importance of Amazon Ads Partner Awards

The Amazon Ads Partner Awards highlight the exceptional achievements of those leveraging the power of Amazon Ads to foster success for advertisers. This recognition places Ubun among a select group of companies that have demonstrated exemplary performance in digital marketing on the Amazon platform.

Moving Forward

Ubun continues to prove its capabilities in empowering e-commerce brands to realize their potential on Amazon. As it looks toward future campaigns, the focus will remain on integrating cutting-edge marketing strategies and technologies to ensure sustained growth and customer engagement in the ever-evolving digital landscape.

For more information about the awards and to explore other recognized partners, visit Amazon Advertising Partner Awards.

About ORBIS

Known for its innovative and affordable skincare solutions, ORBIS aims to help individuals achieve their beauty aspirations. With a commitment to quality, ORBIS continues to expand its product offerings and enhance customer satisfaction in the skincare domain.

Company Profile

Ubun Inc.

- Location: 3F Toranomon 3-Chome Building, 3-1-1 Toranomon, Minato-ku, Tokyo
- President: Kentaro Morioka
- Founded: January 4, 2018
- Website: https://www.ubun.co.jp/