Blake Charles Salon Makes Historic Move with Acquisition of Iconic Le Boudoir in Saint-Tropez

Blake Charles Salon Expands Globally: A New Chapter in Saint-Tropez

Blake C. McCall, the visionary founder of Blake Charles Salon, recently announced a significant milestone in the brand's history: the acquisition of the esteemed Salon Le Boudoir in Saint-Tropez, France. This bold move not only symbolizes the salon's expansion into Europe but also seeks to merge the sophisticated beauty standards of San Francisco with the timeless charm of the French Riviera.

Renowned for its luxurious services and a commitment to artistic excellence, Blake Charles Salon has made a name for itself in the United States. With numerous accolades, including recognition from Salon Today as one of America's 20 "Salons of Distinction", the salon has continually set new standards for luxury in hair care and beauty. Blake Charles is celebrated for its impeccable artistry, exceptional color techniques, and a unique globally inspired aesthetic that resonates with clients from all walks of life.

With this strategic acquisition, Blake Charles Salon becomes the pioneer American luxury brand to establish a flagship in the iconic French Riviera, known for its glamorous appeal and sophisticated clientele. This expansion is a testament to the brand's growing international influence, showcasing its mission to provide unparalleled beauty experiences in some of the world's most prestigious locations.

Salon Le Boudoir, which has been a beloved institution in Saint-Tropez for over 21 years, has a rich history marked by exceptional artistry and elegance. Founder Christophe Gaye, who built the salon's legacy, will continue to manage the establishment through its transition to Blake Charles Salon, ensuring that the heritage and quality for which Le Boudoir is known remain intact during this pivotal change. The rebranding of the Saint-Tropez location will officially occur in January 2026, heralding a fresh chapter that flawlessly blends elements of French elegance with Californian innovation.

McCall emphasizes the significance of this expansion, stating, "Saint-Tropez embodies a legacy of beauty, artistry, and effortless sophistication. We are honored to build upon Salon Le Boudoir's remarkable history while introducing a modern global vision of luxury through Blake Charles Salon."

Established in 2019 following McCall's acquisition of the historic Joseph Cozza Salon, Blake Charles Salon operates from a stunning 9,000-square-foot flagship at 77 Maiden Lane in San Francisco's Union Square. The establishment has garnered praise and accolades from various outlets, including Modern Luxury Magazine and San Francisco Magazine, solidifying its status as one of the premier hair salons in the Bay Area.

As Blake Charles Salon embarks on this exciting new journey in Saint-Tropez, it strives to cultivate a distinguished presence that honors luxury, culture, and beauty services recognized worldwide. The salon aims to enrich the beauty landscape in Saint-Tropez while establishing a foundation for future growth in other global luxury markets.

With great anticipation, industry insiders and clients alike are eager to see how Blake Charles Salon will further elevate the standards of beauty in such a revered location. This expansion marks not only a new chapter for the brand but also a powerful statement about the future of luxury beauty in an ever-evolving global marketplace.